Journal article Open Access
Eleni Mavragani; Paraskevi Nikolaidou; Efi Theodoraki
<?xml version='1.0' encoding='UTF-8'?> <record xmlns="http://www.loc.gov/MARC21/slim"> <leader>00000nam##2200000uu#4500</leader> <datafield tag="041" ind1=" " ind2=" "> <subfield code="a">eng</subfield> </datafield> <datafield tag="653" ind1=" " ind2=" "> <subfield code="a">customer segmentation</subfield> </datafield> <datafield tag="653" ind1=" " ind2=" "> <subfield code="a">customer profiling</subfield> </datafield> <datafield tag="653" ind1=" " ind2=" "> <subfield code="a">digital marketing</subfield> </datafield> <datafield tag="653" ind1=" " ind2=" "> <subfield code="a">social media</subfield> </datafield> <datafield tag="653" ind1=" " ind2=" "> <subfield code="a">intercultural marketing</subfield> </datafield> <controlfield tag="005">20200120164442.0</controlfield> <datafield tag="500" ind1=" " ind2=" "> <subfield code="a">SUBMITTED: JULY 2018, REVISION SUBMITTED: DECEMBER 2018, ACCEPTED: JANUARY 2019; REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 15 APRIL 2019</subfield> </datafield> <controlfield tag="001">2641011</controlfield> <datafield tag="700" ind1=" " ind2=" "> <subfield code="u">International Hellenic University</subfield> <subfield code="a">Paraskevi Nikolaidou</subfield> </datafield> <datafield tag="700" ind1=" " ind2=" "> <subfield code="u">International Hellenic University</subfield> <subfield code="a">Efi Theodoraki</subfield> </datafield> <datafield tag="856" ind1="4" ind2=" "> <subfield code="s">395681</subfield> <subfield code="z">md5:37a73783df63046ada5d84029de9812e</subfield> <subfield code="u">https://zenodo.org/record/2641011/files/5-1-3.pdf</subfield> </datafield> <datafield tag="542" ind1=" " ind2=" "> <subfield code="l">open</subfield> </datafield> <datafield tag="260" ind1=" " ind2=" "> <subfield code="c">2019-04-15</subfield> </datafield> <datafield tag="909" ind1="C" ind2="O"> <subfield code="p">openaire</subfield> <subfield code="o">oai:zenodo.org:2641011</subfield> </datafield> <datafield tag="909" ind1="C" ind2="4"> <subfield code="c">15-23</subfield> <subfield code="n">1</subfield> <subfield code="p">Journal of Tourism, Heritage & Services Marketing</subfield> <subfield code="v">5</subfield> </datafield> <datafield tag="100" ind1=" " ind2=" "> <subfield code="u">International Hellenic University</subfield> <subfield code="a">Eleni Mavragani</subfield> </datafield> <datafield tag="245" ind1=" " ind2=" "> <subfield code="a">Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki</subfield> </datafield> <datafield tag="540" ind1=" " ind2=" "> <subfield code="u">https://creativecommons.org/licenses/by/4.0/legalcode</subfield> <subfield code="a">Creative Commons Attribution 4.0 International</subfield> </datafield> <datafield tag="650" ind1="1" ind2="7"> <subfield code="a">cc-by</subfield> <subfield code="2">opendefinition.org</subfield> </datafield> <datafield tag="520" ind1=" " ind2=" "> <subfield code="a"><p><em>This paper aims to present a methodology for the segmentation of travelers by studying social media profiles and extracting information on their preferences and demographic traits. Through the study of the sample&rsquo;s social media profiles (Instagram, Facebook, and Twitter), information about travelers&rsquo; demographics and preferences are combined for the segmentation of the tourists visiting a Greek region. From the analysis of the data, 10 preference-based segments occur, while the cultural-based division corresponds to the main national groups visiting the region</em></p></subfield> </datafield> <datafield tag="773" ind1=" " ind2=" "> <subfield code="n">issn</subfield> <subfield code="i">isPartOf</subfield> <subfield code="a">2529-1947</subfield> </datafield> <datafield tag="773" ind1=" " ind2=" "> <subfield code="n">doi</subfield> <subfield code="i">isVersionOf</subfield> <subfield code="a">10.5281/zenodo.2641010</subfield> </datafield> <datafield tag="024" ind1=" " ind2=" "> <subfield code="a">10.5281/zenodo.2641011</subfield> <subfield code="2">doi</subfield> </datafield> <datafield tag="980" ind1=" " ind2=" "> <subfield code="a">publication</subfield> <subfield code="b">article</subfield> </datafield> </record>
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