Journal article Open Access

Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki

Eleni Mavragani; Paraskevi Nikolaidou; Efi Theodoraki

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@article{eleni_mavragani_2019_2641011,
  author       = {Eleni Mavragani and
                  Paraskevi Nikolaidou and
                  Efi Theodoraki},
  title        = {{Traveler segmentation through Social Media for 
                   intercultural marketing purposes: The case of
                   Halkidiki}},
  journal      = {Journal of Tourism, Heritage \& Services Marketing},
  year         = 2019,
  volume       = 5,
  number       = 1,
  pages        = {15-23},
  month        = apr,
  note         = {{SUBMITTED: JULY 2018, REVISION SUBMITTED: DECEMBER 
                   2018, ACCEPTED:  JANUARY 2019; REFEREED
                   ANONYMOUSLY, PUBLISHED ONLINE: 15 APRIL 2019}},
  doi          = {10.5281/zenodo.2641011},
  url          = {https://doi.org/10.5281/zenodo.2641011}
}
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Publication date:
April 15, 2019
DOI:
10.5281/zenodo.2641011

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Keyword(s):
customer segmentation customer profiling digital marketing social media intercultural marketing
Published in:
Journal of Tourism, Heritage & Services Marketing: 5 pp. 15-23.
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Part of:
2529-1947 (ISSN)
License (for files):
Creative Commons Attribution 4.0 International

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