Journal article Open Access

Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki

Eleni Mavragani; Paraskevi Nikolaidou; Efi Theodoraki

BibTeX Export

@article{eleni_mavragani_2019_2641011,
  author       = {Eleni Mavragani and
                  Paraskevi Nikolaidou and
                  Efi Theodoraki},
  title        = {{Traveler segmentation through Social Media for 
                   intercultural marketing purposes: The case of
                   Halkidiki}},
  journal      = {Journal of Tourism, Heritage \& Services Marketing},
  year         = 2019,
  volume       = 5,
  number       = 1,
  pages        = {15-23},
  month        = apr,
  note         = {{SUBMITTED: JULY 2018, REVISION SUBMITTED: DECEMBER 
                   2018, ACCEPTED:  JANUARY 2019; REFEREED
                   ANONYMOUSLY, PUBLISHED ONLINE: 15 APRIL 2019}},
  doi          = {10.5281/zenodo.2641011},
  url          = {https://doi.org/10.5281/zenodo.2641011}
}
48
41
views
downloads
All versions This version
Views 4848
Downloads 4141
Data volume 16.2 MB16.2 MB
Unique views 4444
Unique downloads 3737
More info on how stats are collected.
Indexed in
Publication date:
April 15, 2019
DOI:
10.5281/zenodo.2641011

Zenodo DOI Badge

DOI 

10.5281/zenodo.2641011

Markdown 

[![DOI](https://zenodo.org/badge/DOI/10.5281/zenodo.2641011.svg)](https://doi.org/10.5281/zenodo.2641011)

reStructedText 

.. image:: https://zenodo.org/badge/DOI/10.5281/zenodo.2641011.svg
   :target: https://doi.org/10.5281/zenodo.2641011

HTML 

<a href="https://doi.org/10.5281/zenodo.2641011"><img src="https://zenodo.org/badge/DOI/10.5281/zenodo.2641011.svg" alt="DOI"></a>

Image URL 

https://zenodo.org/badge/DOI/10.5281/zenodo.2641011.svg

Target URL 

https://doi.org/10.5281/zenodo.2641011

Keyword(s):
customer segmentation customer profiling digital marketing social media intercultural marketing
Published in:
Journal of Tourism, Heritage & Services Marketing: 5 pp. 15-23.
Related identifiers:
Part of
  • 2529-1947 (ISSN)
License (for files):
Creative Commons Attribution 4.0 International

Versions

Version 1 10.5281/zenodo.2641011 Apr 15, 2019
Cite all versions? You can cite all versions by using the DOI 10.5281/zenodo.2641010. This DOI represents all versions, and will always resolve to the latest one. Read more.

Share

Cite as

Export