Journal article Open Access

Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki

Eleni Mavragani; Paraskevi Nikolaidou; Efi Theodoraki


BibTeX Export

@article{eleni_mavragani_2019_2641011,
  author       = {Eleni Mavragani and
                  Paraskevi Nikolaidou and
                  Efi Theodoraki},
  title        = {{Traveler segmentation through Social Media for 
                   intercultural marketing purposes: The case of
                   Halkidiki}},
  journal      = {Journal of Tourism, Heritage \& Services Marketing},
  year         = 2019,
  volume       = 5,
  number       = 1,
  pages        = {15-23},
  month        = apr,
  note         = {{SUBMITTED: JULY 2018, REVISION SUBMITTED: DECEMBER 
                   2018, ACCEPTED:  JANUARY 2019; REFEREED
                   ANONYMOUSLY, PUBLISHED ONLINE: 15 APRIL 2019}},
  doi          = {10.5281/zenodo.2641011},
  url          = {https://doi.org/10.5281/zenodo.2641011}
}
42
34
views
downloads
All versions This version
Views 4242
Downloads 3434
Data volume 13.5 MB13.5 MB
Unique views 3838
Unique downloads 3030

Share

Cite as