What makes scuba diving operations successful: The case of Portofino, Italy
Creators
- 1. Tourism, Research in Economic Environs and Society (TREES), North-West University, Private bag x6001, Potchefstroom, 2520, Republic of South Africa
Description
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The coastline of Portofino, Italy, a famous destination for the rich and famous, attracts thousands of visitors each year. Tourism product owners constitute a significant component of the competitive environment in this area in order to claim a piece of the tourism pie. For the local dive operators, the situation tends to be even more difficult when dealing with strict regulations concerning the marine protected area and a specific market. The identification of critical success factors could offer some insight into the management of these operations. In order to accomplish this, a qualitative research approach was followed by interviewing eight dive operators in the area of Portofino. It was clear that the critical success factor to manage a dive operation was unique to this area and differs from other tourism products by adopting a unique customer relations approach, an emphasis on safety, and the focus on providing a signature product. These results could assist managers of dive operations in identifying new opportunities in terms of management and sought out threats to the business.
Notes
Files
Du Plessis Saayman 2017.pdf
Files
(3.6 MB)
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Related works
- References
- http://ejtr.vumk.eu/index.php/volume17/503-v17164 (URL)