Journal article Open Access

FDI Directive 2019 and Impact on E-commerce Market a Case Study with Special Reference to Amazon, Walmart-Flipkart and others with New Entry Reliance into the Market

Pawan Kalyani

Abstract: The concept of research paper came up with the news related to FDI rules to be come into  the effect form
01 Feb,  2019.   According  to  the  new  rules  late  last  year modified  foreign  direct  investment  (FDI)  rules  for  its
escalating e-commerce sector that has attracted Walmart  and,  creating  new  hurdles  for  both  global
retail  giants.  India  allows  100  percent  foreign  direct investment (FDI) in various sectors and e-commerce is one
of them. FDI is one of the major factor in impacting India’s economic  growth.  The  current  paper  is  an  effort  to
understand and analyze present market situation of e-com retail giants and threat of new entry.  

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