Thesis Open Access

Marketing Esports to the Masses: Testing the Efficacy of Positive Community-Curated Stimuli on Mitigating Negative Attitudes towards Esports

Anderson, Mitsouko


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@phdthesis{anderson_mitsouko_2018_2538108,
  author       = {Anderson, Mitsouko},
  title        = {{Marketing Esports to the Masses: Testing the 
                   Efficacy of Positive Community-Curated Stimuli on
                   Mitigating Negative Attitudes towards Esports}},
  school       = {University of York},
  year         = 2018,
  month        = sep,
  doi          = {10.5281/zenodo.2538108},
  url          = {https://doi.org/10.5281/zenodo.2538108}
}
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