Journal article Open Access

Communication competence on Facebook Knowing what to say, knowing how to communicate

Talili, Ismael N.; Martirez, Leslie Mark L.; Malaque, Bryan A.; Bailado, Aileen A.

Social media has become part of many people’s way of life. One of them most popular social media sites is Facebook which allows them to establish and maintain connectivity worldwide. One aspect of Facebook users that has not yet been explored much as a subject of investigation is communication competence. This descriptive-comparative study was conducted to determine the perceived communication competence on Facebook of the select students of University of Science and Technology of Southern Philippines (USTP). Stratified random sampling was used to determine a sample size of 80 students. Validated survey questionnaires were distributed to the respondents. The data were analyzed using mean, percentage and standard deviation to describe the variables investigated in the study such as frequency and level of the students’ exposure on Facebook, and Analysis of Variance (ANOVA) to determine the significant difference of communication competence sub-skills among the students. The findings show that most of the respondents were highly competent communicators in certain sub-skills while the rest were relatively competent in other sub-skills. Overall, the respondents need to acquire—or rather, holistically develop—their communication competence which combines the sub-skills on “knowing what to say” and “knowing how to communicate”.

Files (940.7 kB)
Name Size
152-Article Text-244-1-10-20181217 (1).pdf
940.7 kB Download
  • Backlund, P. M., & Morreale, S. P. (2015). Communication competence: Historical synopsis, definitions, applications, and looking to the future. In А. Hannawa, & В. Spitzberg (Eds.), Communication Competence (pp. 11-38). Berlin: De Gruyter Mounton.

  • Buga, R., Căpeneaţă, I., Chirasnel, C., & Popa, A. (2014). Facebook in foreign language teaching – A tool to improve communication competences. Procedia - Social and Behavioral Sciences, 128(1), 93-98. doi:10.1016/j.sbspro.2014.03.124

  • D'Urso, S. C. (2009). The past, present, and future of human communication and technology research: An introduction. Journal of Computer-Mediated Communication, 14(3), 708-713. doi:10.1111/j.1083-6101.2009.01459.x

  • Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook "friends": Social capital and college students' use of online social network sites. Journal of Computer-Mediated Communication, 12(4), 1143-1168. doi:10.1111/j.1083-6101.2007.00367.x

  • Erlin, T., & Susandri, A. (2015). Using Social Networks: Facebook Usage at the Riau College Students. Procedia Computer Science, 59(1), 559-566. doi:10.1016/j.procs.2015.07.543

  • Gonzales, A. L., & Hancock, J. T. (2011). Mirror, mirror on my Facebook wall: Effects of exposure to Facebook on self-esteem. Cyberpsychology, Behavior, and Social Networking, 14(1-2), 79-83.

  • Hales, M. C. (2011). Using communication competence on Facebook and MySpace (Doctoral dissertation, Central Michigan University). Retrieved March 20, 2013 from

  • Hu, Y., Wood, J. F., Smith, V., & Westbrook, N. (2006). Friendships through IM: Examining the Relationship between Instant Messaging and Intimacy. Journal of Computer-Mediated Communication, 10(1), JCMC10111. doi:10.1111/j.1083-6101.2004.tb00231.x

  • Lamberti, A. P., & Richards, A. R. (2017). Complex worlds: Digital culture, rhetoric, and professional communication. Oxfordshire: Routledge.

  • Limpornpugdee, W., Janz, B. D., & Richardson, S. M. (2009). Communication competence factors as moderators to the relationship between user participation and information quality. Journal of Information Technology Management, 20(4), 1-21.

  • Lau, W. W. (2017). Effects of social media usage and social media multitasking on the academic performance of university students. Computers in Human Behavior, 68(1), 286-291.

  • Kelsey, S., & St.Amant, K. (2008). Handbook of research on computer mediated communication. New York: IGI Global.

  • Kim, J., & Lee, J. E. R. (2011). The Facebook paths to happiness: Effects of the number of Facebook friends and self-presentation on subjective well-being. CyberPsychology, Behavior, and Social Networking, 14(6), 359-364.

  • McCroskey, J. C., Richmond, V. P., & McCroskey, L. L. (2006). Nonverbal communication in instructional contexts. In V. Manusov & M. L. Patterson (Eds.) The SAGE handbook of nonverbal communication, (pp. 421-436). London, UK: Sage Publications. doi:10.4135/9781412976152.n22

  • Naughton, N., & Redfern, S. (2002). Collaborative virtual environments to support communication and community in internet-based distance education. Journal of Information Technology Education, 1(3), 201-211.

  • Ridout, B. (2016). Facebook, social media and its application to problem drinking among college students. Current Opinion in Psychology, 9(1), 83-87.

  • Roblyer, M. D., McDaniel, M., Webb, M., Herman, J., & Witty, J. V. (2010). Findings on Facebook in higher education: A comparison of college faculty and student uses and perceptions of social networking sites. The Internet and Higher Education, 13(3), 134-140.

  • Spitzberg, B. H., and Cupach, W. R. (1984). Handbook of Interpersonal Competence Research. New York: Springer-Verlag.

  • Thierer, A. (2012). The perils of classifying social media platforms as public utilities. CommLaw Conspectus, 21(1), 249. Retrieved September 8, 2013 from graph/5156.

  • University of Minnesota. (2016). Communication in the real world: An introduction to communication studies (2nd ed.). Minnesota: University of Minnesota Libraries Publishing.

All versions This version
Views 262262
Downloads 6969
Data volume 64.9 MB64.9 MB
Unique views 242242
Unique downloads 5959


Cite as