{ "access": { "embargo": { "active": false, "reason": null }, "files": "public", "record": "public", "status": "open" }, "created": "2017-01-11T13:56:59.082117+00:00", "custom_fields": { "journal:journal": { "issue": "Issue 1, Jan-2017", "pages": "pp 37-43", "title": "International Journal of Marketing & Financial Management, ISSN: 2348 \u20133954 (Online) ISSN: 2349 \u20132546 (Print),", "volume": "Volume 5" } }, "deletion_status": { "is_deleted": false, "status": "P" }, "files": { "count": 1, "enabled": true, "entries": { "paper-5 Issue-1 Full paper page 37-43 K. Malarvizhi Jan-2017.pdf": { "checksum": "md5:7600dc8f017a5bd8d5cf34273f4d1df3", "ext": "pdf", "id": "4517587c-08a0-4161-8b6a-651b40a88de1", "key": "paper-5 Issue-1 Full paper page 37-43 K. Malarvizhi Jan-2017.pdf", "metadata": null, "mimetype": "application/pdf", "size": 526215 } }, "order": [], "total_bytes": 526215 }, "id": "238951", "is_draft": false, "is_published": true, "links": { "access": "https://zenodo.org/api/records/238951/access", "access_links": "https://zenodo.org/api/records/238951/access/links", "access_request": "https://zenodo.org/api/records/238951/access/request", "access_users": "https://zenodo.org/api/records/238951/access/users", "archive": "https://zenodo.org/api/records/238951/files-archive", "archive_media": "https://zenodo.org/api/records/238951/media-files-archive", "communities": "https://zenodo.org/api/records/238951/communities", "communities-suggestions": "https://zenodo.org/api/records/238951/communities-suggestions", "doi": "https://doi.org/10.5281/zenodo.238951", "draft": "https://zenodo.org/api/records/238951/draft", "files": "https://zenodo.org/api/records/238951/files", "latest": "https://zenodo.org/api/records/238951/versions/latest", "latest_html": "https://zenodo.org/records/238951/latest", "media_files": "https://zenodo.org/api/records/238951/media-files", "parent": "https://zenodo.org/api/records/725864", "parent_doi": "https://zenodo.org/doi/", "parent_html": "https://zenodo.org/records/725864", "requests": "https://zenodo.org/api/records/238951/requests", "reserve_doi": "https://zenodo.org/api/records/238951/draft/pids/doi", "self": "https://zenodo.org/api/records/238951", "self_doi": "https://zenodo.org/doi/10.5281/zenodo.238951", "self_html": "https://zenodo.org/records/238951", "self_iiif_manifest": "https://zenodo.org/api/iiif/record:238951/manifest", "self_iiif_sequence": "https://zenodo.org/api/iiif/record:238951/sequence/default", "versions": "https://zenodo.org/api/records/238951/versions" }, "media_files": { "count": 0, "enabled": false, "entries": {}, "order": [], "total_bytes": 0 }, "metadata": { "creators": [ { "affiliations": [ { "name": "Associate Professor and Head, Dept. of Commerce, Asan Memorial College of Arts & Science, Chennai, India" } ], "person_or_org": { "family_name": "M. Jaya", "name": "M. Jaya", "type": "personal" } } ], "description": "
Investment in stock market has become a common phenomenon for all the individuals.\u00a0 The growth of stock market contributes to national economic growth only when this growth translates into increased mobilization of resources, return from investment, and minimizing the risk attached to stock market investment.\u00a0 This survey has been conducted to find out the stock market investment pattern and risk diversification of retail equity investors.\u00a0 A well structured questionnaire which is pilot tested is utilized to collect the data from investors.\u00a0 The study is restricted to Chennai city alone.\u00a0 The investors are selected randomly with the aid of stock broking firms.\u00a0 The analysis is divided into two parts.\u00a0 The profiles of the investors are examined through percentage analysis and in the second part their perception towards the reason for investment in stock market.\u00a0 The scrutiny of the perception exhibits the main reason for investment in stock market is Return on Investment, liquidity and tax benefits.\u00a0 The technological development, the ease of marketing and trading are not under the main purview of their decisions.\u00a0 The strategy adopted to eliminate or minimize their stock market investment risks are risk diversification, avoiding investment in risk area and portfolio investment. The policy makers and the corporate should give importance for the findings of the study and consider the priority of the investors before taking any major decision.
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", "publication_date": "2017-01-11", "publisher": "Zenodo", "resource_type": { "id": "publication-article", "title": { "de": "Zeitschriftenartikel", "en": "Journal article" } }, "rights": [ { "description": { "en": "The Creative Commons Attribution license allows re-distribution and re-use of a licensed work on the condition that the creator is appropriately credited." }, "icon": "cc-by-icon", "id": "cc-by-4.0", "props": { "scheme": "spdx", "url": "https://creativecommons.org/licenses/by/4.0/legalcode" }, "title": { "en": "Creative Commons Attribution 4.0 International" } } ], "subjects": [ { "subject": "Sensitivity, Investors, Stock Market, Investment, Reason for Investment" } ], "title": "SENSITIVITY OF THE INVESTOR'S TOWARDS STOCK MARKET INVESTMENT" }, "parent": { "access": { "owned_by": { "user": 27026 } }, "communities": {}, "id": "725864", "pids": { "doi": { "identifier": "", "provider": "legacy" } } }, "pids": { "doi": { "client": "datacite", "identifier": "10.5281/zenodo.238951", "provider": "datacite" }, "oai": { "identifier": "oai:zenodo.org:238951", "provider": "oai" } }, "revision_id": 6, "stats": { "all_versions": { "data_volume": 61040940.0, "downloads": 116, "unique_downloads": 114, "unique_views": 48, "views": 49 }, "this_version": { "data_volume": 61040940.0, "downloads": 116, "unique_downloads": 114, "unique_views": 48, "views": 49 } }, "status": "published", "updated": "2020-01-20T15:32:01.936834+00:00", "versions": { "index": 1, "is_latest": true } }