Published December 30, 2016
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USERS' PREFERENCE TOWARDS TRADITIONAL BANKING VERSUS E-BANKING – AN ANALYSIS
Creators
- 1. HOD of Commerce & Dean of Students, Loyola College, Mettala, Rasipuram, Namakkal, Tamilnadu
Description
Banking transactions that takes place in a virtual ambience on the website of a banking company or a financial institution is termed as ‘Internet Banking’. The essence of Internet banking lies in on-line access by customers of banking and financial services. This is the right time to discuss about the customer prefer whether traditional banking or online banking. What are reasons are beyond that for their preference has been analysed here. Finally, it is concluded that as people are very close to technology, they prefer online banking.
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References
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