Conference paper Open Access

Cultural Influences on Information Quality: The Impact of Objectivity and Believability on Corporate Decision Making and Performance

Weitzendorf, Thomas; Wigand, Rolf

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    <subfield code="a">Cultural influences,</subfield>
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    <subfield code="a">Calibration</subfield>
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    <subfield code="d">19th–21st May 2015</subfield>
    <subfield code="g">ISI 2015</subfield>
    <subfield code="a">Re:inventing Information Science in the Networked Society. Proceedings of the 14th International Symposium on Information Science (ISI 2015)</subfield>
    <subfield code="c">Zadar, Croatia</subfield>
    <subfield code="n"> Session 6: Digital Society and Literacy</subfield>
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    <subfield code="u">Maulden-Entergy Chair &amp; Distinguished Professor Departments of Information Science &amp; Management, UALR, USA</subfield>
    <subfield code="a">Wigand, Rolf</subfield>
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    <subfield code="u">Karl-Franzens Universität Graz, Austria</subfield>
    <subfield code="a">Weitzendorf, Thomas</subfield>
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    <subfield code="a">Cultural Influences on Information Quality: The Impact of Objectivity and Believability on Corporate Decision Making and Performance</subfield>
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    <subfield code="a">&lt;p&gt;This paper shows how the manufacturing department of a multinational&lt;br /&gt;
company (MNC) attempts to capture sales forecast data. These sales estimates&lt;br /&gt;
are meant to reduce uncertainty on future production rates.&lt;br /&gt;
The first research question is: May sales forecast data be trusted or not? Reliable&lt;br /&gt;
sales forecast data would improve corporate performance by reducing&lt;br /&gt;
inventory and showcase the benefit of the cooperation between manufacturing&lt;br /&gt;
and sales. The second research question and at the same time the header&lt;br /&gt;
of this paper is whether cultural differences have an impact on forecast quality&lt;br /&gt;
or not.&lt;br /&gt;
We have tapped two sources of literature to find adequate theories: One is the&lt;br /&gt;
literature on information quality (IQ). It defines the dimensions of IQ and&lt;br /&gt;
describes methods how these dimensions may be measured. The other source&lt;br /&gt;
is literature on cultural influences on information and its interpretation.&lt;br /&gt;
The case study itself consists of an anonymized data set created in the context&lt;br /&gt;
of a consulting project. We correlated subjective probability estimates&amp;nbsp;with objectively measured won/loss rates and applied the concept of calibration.&lt;br /&gt;
The estimate bias among the eleven investigated countries widely varied.&lt;br /&gt;
While the majority of Western countries were over-confident on the outcome&lt;br /&gt;
of sales opportunities the majority of East Asian countries was underconfident.&lt;br /&gt;
Both the outcome of this case study and literature suggest that&lt;br /&gt;
both a well-founded shared understanding and the application of adequate&lt;br /&gt;
calibration are necessary to guarantee the objectivity and believability of information.&lt;/p&gt;</subfield>
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