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Cultural Influences on Information Quality: The Impact of Objectivity and Believability on Corporate Decision Making and Performance

Weitzendorf, Thomas; Wigand, Rolf

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  <identifier identifierType="DOI">10.5281/zenodo.17966</identifier>
      <creatorName>Weitzendorf, Thomas</creatorName>
      <affiliation>Karl-Franzens Universität Graz, Austria</affiliation>
      <creatorName>Wigand, Rolf</creatorName>
      <affiliation>Maulden-Entergy Chair &amp; Distinguished Professor Departments of Information Science &amp; Management, UALR, USA</affiliation>
    <title>Cultural Influences on Information Quality: The Impact of Objectivity and Believability on Corporate Decision Making and Performance</title>
    <subject>Information quality,</subject>
    <subject>Cultural influences,</subject>
    <date dateType="Issued">2015-05-26</date>
  <resourceType resourceTypeGeneral="ConferencePaper"/>
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    <rights rightsURI="">Creative Commons Attribution 4.0 International</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
    <description descriptionType="Abstract">&lt;p&gt;This paper shows how the manufacturing department of a multinational&lt;br /&gt;
company (MNC) attempts to capture sales forecast data. These sales estimates&lt;br /&gt;
are meant to reduce uncertainty on future production rates.&lt;br /&gt;
The first research question is: May sales forecast data be trusted or not? Reliable&lt;br /&gt;
sales forecast data would improve corporate performance by reducing&lt;br /&gt;
inventory and showcase the benefit of the cooperation between manufacturing&lt;br /&gt;
and sales. The second research question and at the same time the header&lt;br /&gt;
of this paper is whether cultural differences have an impact on forecast quality&lt;br /&gt;
or not.&lt;br /&gt;
We have tapped two sources of literature to find adequate theories: One is the&lt;br /&gt;
literature on information quality (IQ). It defines the dimensions of IQ and&lt;br /&gt;
describes methods how these dimensions may be measured. The other source&lt;br /&gt;
is literature on cultural influences on information and its interpretation.&lt;br /&gt;
The case study itself consists of an anonymized data set created in the context&lt;br /&gt;
of a consulting project. We correlated subjective probability estimates&amp;nbsp;with objectively measured won/loss rates and applied the concept of calibration.&lt;br /&gt;
The estimate bias among the eleven investigated countries widely varied.&lt;br /&gt;
While the majority of Western countries were over-confident on the outcome&lt;br /&gt;
of sales opportunities the majority of East Asian countries was underconfident.&lt;br /&gt;
Both the outcome of this case study and literature suggest that&lt;br /&gt;
both a well-founded shared understanding and the application of adequate&lt;br /&gt;
calibration are necessary to guarantee the objectivity and believability of information.&lt;/p&gt;</description>
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