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Cultural Influences on Information Quality: The Impact of Objectivity and Believability on Corporate Decision Making and Performance

Weitzendorf, Thomas; Wigand, Rolf


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        <foaf:name>Weitzendorf, Thomas</foaf:name>
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            <foaf:name>Karl-Franzens Universität Graz, Austria</foaf:name>
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        <foaf:name>Wigand, Rolf</foaf:name>
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            <foaf:name>Maulden-Entergy Chair &amp; Distinguished Professor Departments of Information Science &amp; Management, UALR, USA</foaf:name>
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    <dct:title>Cultural Influences on Information Quality: The Impact of Objectivity and Believability on Corporate Decision Making and Performance</dct:title>
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    <dct:issued rdf:datatype="http://www.w3.org/2001/XMLSchema#gYear">2015</dct:issued>
    <dcat:keyword>Information quality,</dcat:keyword>
    <dcat:keyword>Cultural influences,</dcat:keyword>
    <dcat:keyword>Calibration</dcat:keyword>
    <dct:issued rdf:datatype="http://www.w3.org/2001/XMLSchema#date">2015-05-26</dct:issued>
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    <dct:description>&lt;p&gt;This paper shows how the manufacturing department of a multinational&lt;br /&gt; company (MNC) attempts to capture sales forecast data. These sales estimates&lt;br /&gt; are meant to reduce uncertainty on future production rates.&lt;br /&gt; The first research question is: May sales forecast data be trusted or not? Reliable&lt;br /&gt; sales forecast data would improve corporate performance by reducing&lt;br /&gt; inventory and showcase the benefit of the cooperation between manufacturing&lt;br /&gt; and sales. The second research question and at the same time the header&lt;br /&gt; of this paper is whether cultural differences have an impact on forecast quality&lt;br /&gt; or not.&lt;br /&gt; We have tapped two sources of literature to find adequate theories: One is the&lt;br /&gt; literature on information quality (IQ). It defines the dimensions of IQ and&lt;br /&gt; describes methods how these dimensions may be measured. The other source&lt;br /&gt; is literature on cultural influences on information and its interpretation.&lt;br /&gt; The case study itself consists of an anonymized data set created in the context&lt;br /&gt; of a consulting project. We correlated subjective probability estimates&amp;nbsp;with objectively measured won/loss rates and applied the concept of calibration.&lt;br /&gt; The estimate bias among the eleven investigated countries widely varied.&lt;br /&gt; While the majority of Western countries were over-confident on the outcome&lt;br /&gt; of sales opportunities the majority of East Asian countries was underconfident.&lt;br /&gt; Both the outcome of this case study and literature suggest that&lt;br /&gt; both a well-founded shared understanding and the application of adequate&lt;br /&gt; calibration are necessary to guarantee the objectivity and believability of information.&lt;/p&gt;</dct:description>
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