Conference paper Open Access

Monopolies on Social Network Services (SNS) Markets and Competition Law

Baran, Katsiaryna S.; Fietkiewicz, Kaja J.; Stock, Wolfgang G.


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{
  "description": "<p>Research questions: (1) How can we explain the development of monopolies<br />\non SNS markets? (2) Are monopolies possibly temporarily limited? (3) What<br />\ndoes this mean for competition (or antitrust) law?<br />\nResults: (1) Direct network effects (number of users) and indirect network<br />\neffects (complementary products and advertising) facilitate the development<br />\nof one standard und thus a quasi-monopoly. There is empirical evidence that<br />\nthere are indeed standards on SNS markets (Facebook in the U.S. and Germany,<br />\nVkontakte in Russia). (2) The standards seem to be temporary monopolies.<br />\nYet, no innovator survived as a standard. (3) The dominant market<br />\nposition of a standard on the SNS market alone is no problem for Article 102<br />\nof the Treaty on the Functioning of the European Union (TFEU). But if a<br />\ndominant company tries to immunize its leading position (e.g. by mergers<br />\nand acquisitions), such behavior can be scrutinized. On two-sided markets, it<br />\nwould be possible to define the relevant market much broader than the small<br />\nSNS market. When we consider the whole online advertising market as relevant,<br />\nmany of Article 102&rsquo;s problems are avoided.</p>", 
  "license": "https://creativecommons.org/licenses/by/4.0/legalcode", 
  "creator": [
    {
      "affiliation": "Heinrich Heine University D\u00fcsseldorf, Germany", 
      "@type": "Person", 
      "name": "Baran, Katsiaryna S."
    }, 
    {
      "affiliation": "Heinrich Heine University D\u00fcsseldorf, Germany", 
      "@type": "Person", 
      "name": "Fietkiewicz, Kaja J."
    }, 
    {
      "affiliation": "Heinrich Heine University D\u00fcsseldorf, Germany", 
      "@type": "Person", 
      "name": "Stock, Wolfgang G."
    }
  ], 
  "headline": "Monopolies on Social Network Services (SNS) Markets and Competition Law", 
  "image": "https://zenodo.org/static/img/logos/zenodo-gradient-round.svg", 
  "datePublished": "2015-05-26", 
  "url": "https://zenodo.org/record/17957", 
  "@type": "ScholarlyArticle", 
  "keywords": [
    "Information markets;", 
    "Social Network Services;", 
    "Facebook;", 
    "Competition law;", 
    "Monopoly;", 
    "Art. 102 TFEU;", 
    "EC merger regulation"
  ], 
  "@context": "https://schema.org/", 
  "identifier": "https://doi.org/10.5281/zenodo.17957", 
  "@id": "https://doi.org/10.5281/zenodo.17957", 
  "workFeatured": {
    "url": "http://isi2015.eu", 
    "alternateName": "ISI 2015", 
    "location": " Zadar, Croatia", 
    "@type": "Event", 
    "name": "Re:inventing Information Science in the Networked Society. Proceedings of the 14th International Symposium on Information Science (ISI 2015)"
  }, 
  "name": "Monopolies on Social Network Services (SNS) Markets and Competition Law"
}
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