Conference paper Open Access

Unlocking Large Scale Access to Combined Mobility Through MaaS Applications in Europe: the IMOVE Approach

Marco Boero; Hans Arby; Paola Cossu; Marco Gorini; Stefano Persi


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    <subfield code="a">Mobility as a Service; combined mobility; service roaming; business models, behaviour change; enabling technologies; piloting; validation; Living Labs</subfield>
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    <subfield code="a">Unlocking Large Scale Access to Combined Mobility Through MaaS Applications in Europe: the IMOVE Approach</subfield>
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    <subfield code="a">&lt;p&gt;This paper describes the developments on MaaS concept and operation currently ongoing in the context of the IMOVE initiative, part-funded by EU under the H2020 program. IMOVE is looking at scaling up Mobility as a Service and combined mobility solutions by investigating (1) sets of measures, organisational frameworks, operational and business models enhancing the framework conditions for MaaS development and operation, and (2) advancing current MaaS supporting technologies by enhancing interoperability and integration of MaaS schemes in the landscape of ITS and other mobility services. Leveraging on recent experiences with MaaS piloting, such as the UbiGo/Go:Smart scheme operated in G&amp;ouml;teborg, IMOVE is currently implemented in four European areas including G&amp;ouml;teborg and the V&amp;auml;stra G&amp;ouml;taland region, Berlin Brandenburg region, Greater Manchester and Turin metropolitan areas, all strongly engaged in MaaS adoption and development. The paper describes the approach to organisational and technological enablers for MaaS and the main objectives and elements in the participating pilot sites.&lt;/p&gt;</subfield>
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