Advantages and Challenges of E-Commerce Customers and Businesses: In Indian Perspective

The massive Indian market is changing fast.  Internet access is a mainstreaming among professionals and the use of mobile is intensifying. This change is increasing at  a  rapid  speed  with  the  digital  channels  growing  in  larger  volumes.    Day-by- day the Internet users in India or on increasing trend.  People spend more time on online.E - Commerce allows customers to electronically replace goods and services with no barrier of time or distance. Electronic commerce has expanded rapidly over the  past  five  years  and  is  predicted  to  continue  at  this  rate,  or  even  pick  up  the pace. In the near future, the restrictions between “conventional” and “electronic” commerce  will  become  increasingly  blurred  as  more  and  more  businesses  move sections of their operations onto the Internet. The e-commerce industry in India is growing at a remarkable pace due to high penetration of internet and sophisticated electronic devices. However, the recent growth rate of e-commerce in India is far lagging at the rear than other developed countries.