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Mode shift from car to public transport (PT) can be obtained by imposing restrictive policies on car use, or by improving PT. However, the state of knowledge of modal substitution is weak. This paper documents a preference survey of Norwegian urban dwellers who were asked to consider their mode choice for a reference trip in hypothetical scenarios where their current mode becomes less attractive or unavailable, or substitute modes improve. This allows for analysis of aspects that have rarely been studied before, like directional asymmetry, different mode choice impacts of different attributes (travel time, price etc), and the impacts of magnitude (or intensity) of the attribute change. The analysis focuses on diversion factors (δ), i.e. the proportion of the change in demand for one mode which diverts to another mode. We present empirical evidence of δ and show how it differs with different attributes, with size/intensity of attribute change, and, importantly, how it depends on whether the attribute change accrues to their current transport mode (stick) or to an alternative mode (carrot).
", "publication_date": "2018-04-16", "publisher": "Zenodo", "resource_type": { "id": "publication-conferencepaper", "title": { "de": "Konferenzbeitrag", "en": "Conference paper" } }, "rights": [ { "description": { "en": "" }, "icon": "cc-by-nc-nd-icon", "id": "cc-by-nc-nd-4.0", "props": { "scheme": "spdx", "url": "https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode" }, "title": { "en": "Creative Commons Attribution Non Commercial No Derivatives 4.0 International" } } ], "subjects": [ { "subject": "diversion; mode shift; passenger; demand; urban transport" } ], "title": "Modal substitution in urban transport: a stated preference approach" }, "parent": { "access": { "owned_by": { "user": 47105 } }, "communities": { "default": "f2f228b5-a4c2-4e3d-89b4-defe9a4c23c0", "entries": [ { "access": { "member_policy": "open", "record_policy": "open", "review_policy": "open", "visibility": "public" }, "children": { "allow": false }, "created": "2018-05-29T07:15:04.532089+00:00", "custom_fields": {}, "deletion_status": { "is_deleted": false, "status": "P" }, "id": "f2f228b5-a4c2-4e3d-89b4-defe9a4c23c0", "links": {}, "metadata": { "curation_policy": "", "page": "Digitisation, Automatisation and Decarbonisation are major trends that will drastically change the way we live, work and use mobility and transport in the future. Under the heading of “A digital Era for Transport”, the 7th Transport Research Arena 2018 (TRA 2018) was held on 16-19th April in Vienna, Austria. Experts, scientists, decision-makers and stakeholders explored, discussed and demonstrated potential paradigm shifts specifically important for major areas of our daily life, such as transport, mobility, logistics and industrial production.
\r\n\r\nThe Federal Austrian Ministry of Transport, Innovation and Technology organized together with AIT Austrian Institute of Technology, AustriaTech, the European Commission and the European Technology Platforms on Transport and Mobility the seventh edition of TRA 2018 in Austria.
\r\n\r\nhttps://www.traconference.eu/
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