Online Marketing

Online marketing is advertising and marketing the products or services of business over the Internet. Online marketing relies upon websites or emails to reach to the users and it is combined with e-commerce to facilitate the business transactions. In online marketing, you can promote the products and services via websites, blogs, email, social media, forums, and mobile Apps. Online marketing is also termed as Internet marketing, Web marketing, or simply, OLM. Online marketing is a widely practiced strategy of advertising or promoting sales and the name of the business. Wise use of the online marketing strategies can take the business to unprecedented levels of success. This  research  is  conducted  to  see  how  the  consumers’  brand  perception  and purchasing decisions are influenced by different online marketing tools used such as  components  of  online  marketing.  Online  chat  and  Email  and  their  effects  on the brand perception and consumer purchasing decision. There are a lot of other influencing factors included in a decision making of a consumer for purchasing and developing a perception about a particular brand but the most important factors that play a defining role in changing the consumer brand perception and purchasing decision it’s one of the cheapest media of online marketing which is being availed by many companies and proved to be effective. In this paper, we are going to discuss the  advantages,  how  to  target  people  in  social  media  and  components  of  online marketing.