Journal article Open Access

Competitive Strategies in Green Business - A Case Study on Aegis Logistics Ltd.

Madhushree L. M.; Revathi R.; P. S. Aithal

Aegis Logistics Limited was incorporated in 1956 and its shares have been listed on the
Bombay Stock Exchange since 1978 and traded on the National Stock Exchange. Aegis
Group plays a key role in India’s downstream oil and gas sector, and its flagship company,
Aegis Logistic Limited, is India’s leading oil, gas, and chemical logistics company.
Competition is a basic issue for every organization. Logistic companies also facing the same
pressure of competition. In order to deal with the challenging business atmosphere, all
private organizations seek new ways of business development. For logistic companies,
environmental issues are highly important. Therefore, green policies have become a strategy
for them. Competitive levels of private companies may be affected by green policies as a
result of regulations regarding environmental concerns. Logistics may improve efficiency
and effectiveness such as using reusable containers and boxes instead of the paper carton
may reduce waste and optimize product packaging; building a green warehouse lead to
reduce the overall operating cost while using the hybrid engine in trucks may reduce carbon
emissions and consume less gas. In today’s highly competitive environment, green logistics
issues are gaining high attention. Since it is an important part of supply chain management
and plays an important role in the improvement of a transport system. Logistics facilitates in
getting products and services as and when they are needed and desired to the customer. It
serves as a major enabler of the growth of trade and commerce in an economy because it is
helpful in economic transactions. In this paper, we studied and analysed the competitive
strategies followed in the green business Logistics industry and how it affects the green
business environment of the company by considering the case of Aegis Logistics Limited.

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