1322764
doi
10.5281/zenodo.1322764
oai:zenodo.org:1322764
Mhache, E.P.
The Open University of Tanzania, P.O. Box 23409. Email: ngororamhache@gmail.com
Quality of Message and Knowledge of TV programs amongst First Time and Repeat Visitors by Domestic Tourists to National Parks
Mkwizu, K. H.
Ph.D. Student at The Open University of Tanzania, P.O Box 23409. Email: kmkwizu@hotmail.com
info:eu-repo/semantics/openAccess
Creative Commons Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
quality of message, knowledge, TV programs, domestic tourists, Southern National Parks
<p>The purpose of this paper is to examine the quality of message and level of knowledge of TV programs amongst first time and repeat visitors by domestic tourists to national parks. The objective of this article is to analyze the relationship between content and information about national parks amongst first time and repeat visitors by domestic tourists to national parks. This study was conducted in Southern National Parks of Tanzania. Written survey was used where quantitative data were collected. Semi-structured questionnaires were handed to 420 respondents and subjected to descriptive statistics and univariate analysis. The findings showed that there is a statistically significant relationship between content and information about national parks amongst first time and repeat visitors by domestic tourists to national parks F (22.563) and (p = 0.000). The outcome of this paper implies that tourism stakeholders can improve promotion of domestic tourism through content and information about national parks.</p>
JEL Code: M39
Zenodo
2018-06-30
info:eu-repo/semantics/article
1322763
1
1579531844.822425
157327
md5:e09af53f5703f3ae32c3563083c22770
https://zenodo.org/records/1322764/files/ARTICLE 3, Vol 4, No 2, Quality of Message and Knowledge of TV programs amongst First Time and Repeat Visitors by Domestic Tourists to National Parks.pdf
public
10.5281/zenodo.1322763
isVersionOf
doi
Inter. J. Res. Methodol. Soc. Sci.
4
2
27-33
2018-06-30