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Quality of Message and Knowledge of TV programs amongst First Time and Repeat Visitors by Domestic Tourists to National Parks

Mkwizu, K. H.; Mhache, E.P.

The purpose of this paper is to examine the quality of message and level of knowledge of TV programs amongst first time and repeat visitors by domestic tourists to national parks. The objective of this article is to analyze the relationship between content and information about national parks amongst first time and repeat visitors by domestic tourists to national parks. This study was conducted in Southern National Parks of Tanzania. Written survey was used where quantitative data were collected. Semi-structured questionnaires were handed to 420 respondents and subjected to descriptive statistics and univariate analysis. The findings showed that there is a statistically significant relationship between content and information about national parks amongst first time and repeat visitors by domestic tourists to national parks F (22.563) and (p = 0.000). The outcome of this paper implies that tourism stakeholders can improve promotion of domestic tourism through content and information about national parks.

JEL Code: M39
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