Green Supply Chain Practices on Corporate Sustainability Performance: An Empirical Study

The purpose of this paper is to validate the direct and intervening effects of internal and external Green Supply Chain Practices on Corporate Sustainability Performance. Further, the study tests for the moderating effect of Institutional pressures. The study uses multivariate casual modeling approach named Structural Equation Modeling, in order to validate the linkages among the latent constructs. Top and Middle level managerial workforce of the select Indian pharmaceutical companies are considered as the respondents for this empirical investigation, using simple random sampling method. The study uses adapted scales from the past researchers and with a response rate of 72.61 %, the author’s tested the formulated hypotheses and validate the proposed research framework. The study reveals that both the internal and external Green Supply Chain Practices significantly influences the Corporate Sustainability Performance with respect to the Pharmaceutical companies in India. Furthermore, Institutional Pressures such as coercive, normative and mimetic positively moderates the direct relationship between the two central latent constructs. The study offers implications for both practitioners and academicians. Given the complex regulatory and competitive norms, which are enveloping the firm’s business environment, Green Supply Chain Practices evolved as a significant predictor of Corporate Sustainability. Cross sectional research design, simple random sampling and select Indian Pharmaceutical companies are few of the limitations of the current study. Very few studies have focused on the importance of Green Supply Chain Practices with respect to the Indian Pharmaceutical companies and its managerial workforce and also the moderating variable considered as part of the study has significantly contributed to the academic literature of Environmental Management and Supply Chain Management.