Dataset Open Access

Comportamento do Consumidor de Canais Cruzados: Efeitos nas Compras Online e Offline

Sionara Okada; Rafael Porto


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{
  "publisher": "Zenodo", 
  "DOI": "10.5281/zenodo.1303670", 
  "container_title": "Revista de Admininistra\u00e7\u00e3o Contempor\u00e2nea", 
  "language": "por", 
  "title": "Comportamento do Consumidor de Canais Cruzados: Efeitos nas Compras Online e Offline", 
  "issued": {
    "date-parts": [
      [
        2018, 
        7, 
        3
      ]
    ]
  }, 
  "abstract": "<p>This data support the paper &quot;Comportamento do Consumidor de Canais Cruzados: Efeitos nas Compras Online e Offline&quot; published by Revista de Administra&ccedil;&atilde;o Contempor&acirc;nea.</p>", 
  "author": [
    {
      "family": "Sionara Okada"
    }, 
    {
      "family": "Rafael Porto"
    }
  ], 
  "volume": "22", 
  "type": "dataset", 
  "issue": "4", 
  "id": "1303670"
}
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