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PRIVATE EDUCATIONAL INSTITUTIONS AND THEIR PUBLIC APPEAL: A CASE OF COMPARISON OF SELECTED US BUSINESS SCHOOLS

Dr. P. S. Aithal; Dr. Mike Dillon; Dr. P. M. Suresh Kumar

Education is becoming dearer so much so that educational institutions are becoming more and more competitive. This is particularly true of higher education. Be it in India or elsewhere the case is not different. Maintaining quality standards is important for an educational institution to survive or excel and for this reason they constantly adopt innovations and change strategies rather than remain stagnant unlike public institutions. Abundance of money has not come to the rescue of public institutions. They continue to limp in performance due to a variety of factors important among them being lack of accountability. Parents admit their wards in private institutions despite their fee being higher. Best students always choose to study in reputed private institutions. The Private universities are characterized by sophisticated infrastructure which is conducive for quality learning. They adopt innovative teaching-learning methodology and orient their pedagogy focusing on student needs and changing times. The huge number of research papers coming out of these institutions is indicative of the new knowledge created and integration of research in the curriculum. The students are well equipped to be employable so that they secure placement long before they passout. The discipline in these institutions adds to their academic ambience. This study is an attempt to discover the factors responsible for the huge public appeal of the private educational institutions by probing the case of selected US Business Schools.

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