Project deliverable Open Access
This document presents and discusses the overall dissemination and communication strategy of the AiRT project. The key parts of this project’s dissemination and communication strategy will focus on revolving around:
AiRT media plan and the identification of the target audience and the channels of approach in close collaboration and cross-fertilization between all collaborating parties (UPV, AeroTools, Clearhead, Pozyx)
The dissemination strategy described in this document is flexible, living and adapting to the emerging platforms. Based on the defined target audience and objectives, the goal of the strategy is to maximize the use of the project deliverables, mainly focusing on spreading information via a number of media platforms in order to ensure the stakeholders receive continuous benefits from AiRT development.