Journal article Open Access

Accenture – Understanding Sustainable Business Strategies

Harshith Kumar M.; Krishna Prasad K.; Subramanya Bhat

Accenture is a worldwide global management, consulting, and expert administrations Services Company that provides strategy, consulting, digital, technology, and operations services. The word “Accenture” is evidently copied or derived from “Accent of the future”. The name speaks its Will to be a worldwide Consulting pioneer and superior worker and furthermore proposed that the name ought not to be hostile in any nation in which Accenture works. Accenture Strategy gives business technique, innovation system, and activities procedure services. Accenture Consulting unit provides innovation, business, and administration services to its customers. Accenture Digital system provides digital marketing, analytics, and mobility services to its customers spread all over the world. Accenture Technology focuses on new and innovative technological solutions, and its implementations, delivery and research and development, including its technological Labs for emerging technologies. Accenture Operations centers on service model of service delivery system. This includes business process outsourcing, IT services, cloud services, managed operations, security, and infrastructure services. The company also operates a “National Security Services” business. In this case study of Accenture, we tried to understand the sustainable business strategies by analyzing the various products of the company, analyzing the HR strategy of the company, analyzing the various services of the company, analyzing the performance of the company with other companies, and analyzing the environmental strategy of the company. Finally, the internal abilities of Accenture are discussed by means of SWOT analysis.

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