Critical Success Factors For M-Commerce In Saudi Arabia's Private Sector: A Multiple Case Study Analysis

Many developing country firms are investing huge money in the sector of mobile commerce (m-commerce). Simplifying and understanding the factors which can impact on m-commerce success enables the organisations’ managers to focus their efforts on the key areas of their m-commerce businesses, thereby contributing to the successful implementation of m-commerce. This study provides a clear understanding of m-commerce in the private sector in the Kingdom of Saudi Arabia and identifies the critical success factors of implementing m-commerce within the local business environment. A case study approach will be used for five Saudi companies, which use m-commerce, represented by: Alrajhi Bank, Souq.com, Saudi Electricity Company, Saudi telecom company (STC), and Saudi Airlines. This study represents a research in progress and interviews based on the literature to identify the key success factors for these companies in particular and in Saudi Arabia’s private sector in general.