Journal article Open Access

Business Strategy of Top Indian IT Company: MindTree

Madhushree; Revathi R.; Anil Kumar; P. S. Aithal

MindTree is one of the fastest growing Information Technology companies in India. Founded in 1999, as an Indian IT company, MindTree has its presence across the world with a global workforce of approximately 16,000 employees. With a motivational slogan of “Welcome to Possible”, MindTree serves various industries like Banking, Capital Markets, Manufacturing, Semiconductor, Retail, Media etc. MindTree Limited is an Indian multinational information technology firm having its head office in Bengaluru, India. Founded in 1999 the company employs roughly 16,500 IT professionals with annual revenue of $780million. The MindTree has a goal to reach customers by giving proper services in right time. The company deals in e-commerce applications, mobile applicationscloud computing applications, digital transformationdata analyticsEAI, and ERP solutions, with more than 344 clients and 43 offices in over 17 countries, as on 31st March, 2017. It has its main operation in India and has major markets in United States and Europe. The company was started by ten IT professionals on 18 August 1999, who have previously worked for Cambridge Technology Partners, Lucent Technologies, and Wipro. In this paper, we have analysed the business strategy of MindTree by studying its operational level and business level strategies including operational strategy, services strategy, technology adoption strategy, HR strategies, financial strategies, marketing strategy, and new product development strategies. The paper also includes the company’s innovation on sustainability through green strategy and corporate social responsibility strategy. Finally, based on SWOC analysis, some suggestions are given to speed up the sustainable growth.

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