MODERN TRENDS OF SOCIO-ECONOMIC DEVELOPMENT OF THE REGION: THE CASE OF KYIV REGION

The subject of the study is the social sector of the economy; entrepreneurship and investment activity; real sector of the economy; foreign economic activity and financial resources of Kyiv region. 
The purpose of this paper is to study theoretical foundations and to conduct an analysis of socio-economic development of Kyiv region. 
Research methods. The author applies the methods of abstraction, analysis and synthesis, systematization and generalization to clarify the conceptual apparatus, to determine the content of the evaluation process, to substantiate the criteria and the system of indicators, the classification of directions and methods of evaluation.  
Methodology of scientific research. The present study is based on the main principles of economic theory in the field of regional economy, statistical data of official authorities, Strategy for the development of small and medium enterprises of Kiev region by 2020, Program of socio-economic and cultural development of Kyiv region in 2018, the works of domestic and foreign researchers and experts in this area. 
Results of the study are the theoretical justifying and analysis of the socio-economic development of the region (Kyiv region). 
Practical  implications.  The  results  of  the  present  study  can  be  used  in  the  study  of  the  issues  of  the placement of productive forces and the regional economy. 
Conclusions. It should be noted that the priority tasks of development of Kyiv region in future must be the development of the socially oriented market economy, the transition to an innovative way of development on the basis  of  rational  use  of  intellectual  potential  and  attraction  of  investment  resources,  increase  of  efficiency  of traditional  economy,  development  of  energy,  transport,  telecommunication,  social  infrastructure  networks, strengthening the integration of the internal market. The region’s desire to «self-sufficiency» is perceptibly traced, but this aim is achieved through increased competition between regions, and therefore there is a need to develop tools to restore the multiplier effect of cooperation and cooperation within the country. The implementation of 
these areas will contribute to the social upsurge of Kiev region and increase its competitiveness as a special subject of economic activity.