Journal article Open Access

MOBILE TELEVISION: UNDERSTANDING THE TECHNOLOGY AND OPPORTUNITIES

Omar AlSheikSalem

Television have converged the technologies of movies and radio and now being converged with mobile phones. Mobile TV is the result of the convergence between mobile devices and television. Mobile TV is a key device and service that enrich civilization with applications, vast market and great investment. Mobile TV is an important subject that has a potential impact on leading edge technologies for promising future. In the time being Mobile TV is still in its early stages and has many potential; therefore some applications such as mobile advertising and learning are discussed in this paper. When it comes to advertising, Mobile TV presents a new opportunity different from the traditional TV advertisements producing an interactive type of advertisements, enabling user engagement. While in the case of mobile learning, mobile devices open up new chances for absorbing knowledge and most recent information without forgetting the practical experience aspect.

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