1209129
doi
10.5281/zenodo.1209129
oai:zenodo.org:1209129
Perceived Service Quality and Customer Revisiting Intention: The Case of "all you can eat" Asian Restaurants in Southern Taiwan
Anastasia Spyridou
Technological University of Gdansk
issn:2529-1947
info:eu-repo/semantics/openAccess
Creative Commons Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
All you can eat, Taiwan, Service Quality
<p><em>Purpose of this paper is to report on an investigation of the expected and perceived service quality at “all you can eat” restaurants in southern Taiwan. The findings of this study indicated that the service quality factors had a positive impact on overall customer satisfaction and revisiting intention. The results also showed that the “all you can eat” restaurant in Chiayi had a higher level for service related factors for “all you can eat” restaurants than Kaohsiung thus reflecting some regional differences in overall service quality. The analysis revealed a number of central and important properties attached to the consumption values associated with context of an “all you can eat” restaurant meal. Such insights can be of use to the management of restaurants in their efforts to improve the experience/quality for their customers and to increase customer loyalty. The consumer values identified here could also be used as suggestions concerning what to look for within more comprehensive empirical studies done in the future. This is the first study to are knowledge that examines "all you can eat" hospitality sector in Taiwan</em></p>
SUBMITTED: FEB 2017, REVISION SUBMITTED: MAY 2017, ACCEPTED: JUN 2018, PUBLISHED ONLINE: 31 DECEMBER 2017, REFEREED ANONYMOUSLY
Zenodo
2017-12-31
info:eu-repo/semantics/article
1209128
1579534999.658936
349568
md5:ae6836f2106bdcf5fd1113cbabb8c84a
https://zenodo.org/records/1209129/files/3-2-5.pdf
public
2529-1947
Is part of
issn
10.5281/zenodo.1209128
isVersionOf
doi
Journal of Tourism, Heritage & Services Marketing
3
2
30-38
2017-12-31