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Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece

Chryssoula Chatzigeorgiou

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@article{chryssoula_chatzigeorgiou_2017_1209125,
  author       = {Chryssoula Chatzigeorgiou},
  title        = {{Modelling the impact of social media influencers 
                   on behavioural intentions of millennials: The case
                   of tourism in rural areas in Greece}},
  journal      = {Journal of Tourism, Heritage \& Services Marketing},
  year         = 2017,
  volume       = 3,
  number       = 2,
  pages        = {25-29},
  month        = dec,
  note         = {{SUBMITTED: JAN 2017, REVISION SUBMITTED: AUG 2017, 
                   ACCEPTED: SEP 2017, PUBLISHED ONLINE: 31 DECEMBER
                   2017, REFEREED ANONYMOUSLY}},
  doi          = {10.5281/zenodo.1209125},
  url          = {https://doi.org/10.5281/zenodo.1209125}
}
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Publication date:
December 31, 2017
DOI:
10.5281/zenodo.1209125

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10.5281/zenodo.1209125

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Keyword(s):
Rural tourism marketing, social media, influencer marketing, millennials
Published in:
Journal of Tourism, Heritage & Services Marketing: 3 pp. 25-29 (2).
Related identifiers:
Part of
  • 2529-1947 (ISSN)
License (for files):
Creative Commons Attribution 4.0 International

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