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The article focuses on the analysis of a live speech of an elite language personality (LP) L. A. Lysychenko as a representative of a scientific intellectual of Kharkiv Philological school. The projection of the unique features of LP of the professor has been determined by means of the non-verbal behavior analysis in the process of an intellectual communication with a scientific audience. The attempt has been made to determine the place of a non-verbal communication in the cognitive discourse models, to charachterize the features of the professor’s individual non-verbal style based on the cognitive linguistic and cognitive psychological approach of the communicative competences investigation (CC). As a result, it has been revealed that the professor’s individual non-verbal style is represented in the sphere of a universal linguistic discourse model by means of certain levels, in particular the interaction of verbal and non-verbal units in the synthesis of a whole speech, by their referent correlation, the correspondence of the categorical meanings to the pragmatic senses. The idea of singling out of a non-verbal semiotic level has been actualized in
\nthe structure of LP.