Jobin, Anna
Ziewitz, Malte
2018-03-06
<p>Tomatoes, apples and bread can be ‘organic.’ But search results? Anna Jobin and Malte Ziewitz wonder about the currency of agricultural metaphors in web search and show how they do different work for different users. This article is part of our blog series <a href="https://www.hiig.de/en/dossier/how-metaphors-shape-the-digital-society/">How metaphors shape the digital society</a>.</p>
https://doi.org/10.5281/zenodo.1193276
oai:zenodo.org:1193276
eng
Zenodo
https://doi.org/10.5281/zenodo.1189309
info:eu-repo/semantics/openAccess
Creative Commons Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
SEO, Search, Organic, Paid, Metaphores, Web
Organic search: How metaphors help cultivate the web
info:eu-repo/semantics/other