CONSUMER BEHAVIOUR AND SATISFACTION TOWARDS ONLINE SHOPPING – A STUDY WITH REFERENCE TO TIRUPPUR DISTRICT

Consumer psychology is the study of the interactions between consumers and organizations that produce consumer products. Consumer behaviour has been of interest to organizational psychologists since the beginning of the field. Consumer behaviour could be conditioned and therefore, predicted and controlled just like any other kind of behaviour. The study of consumer helps the firms and organizations to improve their marketing strategies. Commerce has evolved over the centuries. Prior to the evolution of money it was a simple barter process where things could be exchanged for things. The evolution of money brought with it, the concept of a marketplace. The purpose of this study is to examine and analyze the consumer’s buying behavioural pattern towards online shopping. Also tried to find out various attitudes of online shoppers of Tiruppur District towards the online shopping. For this study survey was conducted during 1st July to 30th Dec 2017. The data will be collected from respondents through scheduled containing questions. The study result concluded that future of e-shopping in India especially in cities looking very bright.