Conference paper Open Access

Measuring Consumers' Preferences for Traditional and Innovative Pork Products

KALLAS, Zein; ČANDEK-POTOKAR, Meta; TOMAŽIN, Urška; PUGLIESE, Carolina; AQUILANI, Chiara; GIL, José Maria


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    "description": "<p>In this research we proposed an integrated methodological approach to measure the &ldquo;real&rdquo; consumers&rsquo; preference towards new Traditional (TPP) and Innovative Pork Products (ITPP) from three untapped pig breeds in Spain (Porc Negre), Italy (Cinta Senese) and Slovenia (Kr&scaron;kopolje). We first analyse consumers&rsquo; perception towards the traditional concept in pork products. Results showed high preference heterogeneity amongst countries. After the eating experience, the expected preferences were affected significantly in particular in Italy and Slovenia. The likelihood to purchase the innovative pork products increased as well.</p>", 
    "language": "eng", 
    "title": "Measuring Consumers' Preferences for Traditional and Innovative Pork Products", 
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      "issue": "2", 
      "pages": "137-141", 
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        "title": "DIVERSITY OF LOCAL PIG BREEDS AND PRODUCTION SYSTEMS FOR HIGH QUALITY TRADITIONAL PRODUCTS AND SUSTAINABLE PORK CHAINS", 
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    "keywords": [
      "consumers' preference", 
      "consumers' acceptance", 
      "pork products"
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    "publication_date": "2017-12-20", 
    "creators": [
      {
        "affiliation": "Centre for Agro-food Economy & Development, CREDA-UPC-IRTA, Castelldefels 08860, Spain", 
        "name": "KALLAS, Zein"
      }, 
      {
        "affiliation": "Agricultural Institute Of Slovenia (KIS), Ljubljana 1000, Slovenia", 
        "name": "\u010cANDEK-POTOKAR, Meta"
      }, 
      {
        "affiliation": "Agricultural Institute Of Slovenia (KIS), Ljubljana 1000, Slovenia", 
        "name": "TOMA\u017dIN, Ur\u0161ka"
      }, 
      {
        "affiliation": "Universita Degli Studi Di Firenze (UNIFI), Florence 50121, Italy", 
        "name": "PUGLIESE, Carolina"
      }, 
      {
        "affiliation": "Universita Degli Studi Di Firenze (UNIFI), Florence 50121, Italy", 
        "name": "AQUILANI, Chiara"
      }, 
      {
        "affiliation": "Centre for Agro-food Economy & Development, CREDA-UPC-IRTA, Castelldefels 08860, Spain", 
        "name": "GIL, Jos\u00e9 Maria"
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    "meeting": {
      "dates": "20-22 September 2017", 
      "place": "Brandlucken, Austria", 
      "title": "25th International Symposium. Animal Science Days"
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