Conference paper Open Access

Measuring Consumers' Preferences for Traditional and Innovative Pork Products

KALLAS, Zein; ČANDEK-POTOKAR, Meta; TOMAŽIN, Urška; PUGLIESE, Carolina; AQUILANI, Chiara; GIL, José Maria


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  <identifier identifierType="DOI">10.5281/zenodo.1136170</identifier>
  <creators>
    <creator>
      <creatorName>KALLAS, Zein</creatorName>
      <givenName>Zein</givenName>
      <familyName>KALLAS</familyName>
      <affiliation>Centre for Agro-food Economy &amp; Development, CREDA-UPC-IRTA, Castelldefels 08860, Spain</affiliation>
    </creator>
    <creator>
      <creatorName>ČANDEK-POTOKAR, Meta</creatorName>
      <givenName>Meta</givenName>
      <familyName>ČANDEK-POTOKAR</familyName>
      <affiliation>Agricultural Institute Of Slovenia (KIS), Ljubljana 1000, Slovenia</affiliation>
    </creator>
    <creator>
      <creatorName>TOMAŽIN, Urška</creatorName>
      <givenName>Urška</givenName>
      <familyName>TOMAŽIN</familyName>
      <affiliation>Agricultural Institute Of Slovenia (KIS), Ljubljana 1000, Slovenia</affiliation>
    </creator>
    <creator>
      <creatorName>PUGLIESE, Carolina</creatorName>
      <givenName>Carolina</givenName>
      <familyName>PUGLIESE</familyName>
      <affiliation>Universita Degli Studi Di Firenze (UNIFI), Florence 50121, Italy</affiliation>
    </creator>
    <creator>
      <creatorName>AQUILANI, Chiara</creatorName>
      <givenName>Chiara</givenName>
      <familyName>AQUILANI</familyName>
      <affiliation>Universita Degli Studi Di Firenze (UNIFI), Florence 50121, Italy</affiliation>
    </creator>
    <creator>
      <creatorName>GIL, José Maria</creatorName>
      <givenName>José Maria</givenName>
      <familyName>GIL</familyName>
      <affiliation>Centre for Agro-food Economy &amp; Development, CREDA-UPC-IRTA, Castelldefels 08860, Spain</affiliation>
    </creator>
  </creators>
  <titles>
    <title>Measuring Consumers' Preferences for Traditional and Innovative Pork Products</title>
  </titles>
  <publisher>Zenodo</publisher>
  <publicationYear>2017</publicationYear>
  <subjects>
    <subject>consumers' preference</subject>
    <subject>consumers' acceptance</subject>
    <subject>pork products</subject>
  </subjects>
  <dates>
    <date dateType="Issued">2017-12-20</date>
  </dates>
  <language>en</language>
  <resourceType resourceTypeGeneral="ConferencePaper"/>
  <alternateIdentifiers>
    <alternateIdentifier alternateIdentifierType="url">https://zenodo.org/record/1136170</alternateIdentifier>
  </alternateIdentifiers>
  <relatedIdentifiers>
    <relatedIdentifier relatedIdentifierType="DOI" relationType="IsVersionOf">10.5281/zenodo.1136169</relatedIdentifier>
    <relatedIdentifier relatedIdentifierType="URL" relationType="IsPartOf">https://zenodo.org/communities/h2020_treasure</relatedIdentifier>
  </relatedIdentifiers>
  <rightsList>
    <rights rightsURI="https://creativecommons.org/licenses/by/4.0/legalcode">Creative Commons Attribution 4.0 International</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
  </rightsList>
  <descriptions>
    <description descriptionType="Abstract">&lt;p&gt;In this research we proposed an integrated methodological approach to measure the &amp;ldquo;real&amp;rdquo; consumers&amp;rsquo; preference towards new Traditional (TPP) and Innovative Pork Products (ITPP) from three untapped pig breeds in Spain (Porc Negre), Italy (Cinta Senese) and Slovenia (Kr&amp;scaron;kopolje). We first analyse consumers&amp;rsquo; perception towards the traditional concept in pork products. Results showed high preference heterogeneity amongst countries. After the eating experience, the expected preferences were affected significantly in particular in Italy and Slovenia. The likelihood to purchase the innovative pork products increased as well.&lt;/p&gt;</description>
  </descriptions>
  <fundingReferences>
    <fundingReference>
      <funderName>European Commission</funderName>
      <funderIdentifier funderIdentifierType="Crossref Funder ID">10.13039/100010661</funderIdentifier>
      <awardNumber awardURI="info:eu-repo/grantAgreement/EC/H2020/634476/">634476</awardNumber>
      <awardTitle>DIVERSITY OF LOCAL PIG BREEDS AND PRODUCTION SYSTEMS FOR HIGH QUALITY TRADITIONAL PRODUCTS AND SUSTAINABLE PORK CHAINS</awardTitle>
    </fundingReference>
  </fundingReferences>
</resource>
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