Conference paper Open Access

Measuring Consumers' Preferences for Traditional and Innovative Pork Products

KALLAS, Zein; ČANDEK-POTOKAR, Meta; TOMAŽIN, Urška; PUGLIESE, Carolina; AQUILANI, Chiara; GIL, José Maria

In this research we proposed an integrated methodological approach to measure the “real” consumers’ preference towards new Traditional (TPP) and Innovative Pork Products (ITPP) from three untapped pig breeds in Spain (Porc Negre), Italy (Cinta Senese) and Slovenia (Krškopolje). We first analyse consumers’ perception towards the traditional concept in pork products. Results showed high preference heterogeneity amongst countries. After the eating experience, the expected preferences were affected significantly in particular in Italy and Slovenia. The likelihood to purchase the innovative pork products increased as well.

Files (505.2 kB)
Name Size
acs82_25_KALLAS et al.pdf
md5:19ac4504165e07c6b7c6d1f602d2e12e
505.2 kB Download
31
24
views
downloads
All versions This version
Views 3131
Downloads 2424
Data volume 12.1 MB12.1 MB
Unique views 3131
Unique downloads 2323

Share

Cite as