Conference paper Open Access

It's a Jungle Out There: Fantasy and Reality of Evaluating Public Displays

Ojala, Timo; Kostakos, Vassilis; Kukka, Hannu

We present a summary of our experiences with a longitudinal deployment of interactive public displays in a city center. We argue that such deployments offer external validity and highlight a number of issues overlooked by lab studies. We also point out that these benefits come with substantial cost and difficulties. 

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