July 20, 2013 Journal article Open Access

Sinee Sankrusme

DCAT Export

<?xml version='1.0' encoding='utf-8'?>
<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:adms="http://www.w3.org/ns/adms#" xmlns:cnt="http://www.w3.org/2011/content#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:dct="http://purl.org/dc/terms/" xmlns:dctype="http://purl.org/dc/dcmitype/" xmlns:dcat="http://www.w3.org/ns/dcat#" xmlns:duv="http://www.w3.org/ns/duv#" xmlns:foaf="http://xmlns.com/foaf/0.1/" xmlns:frapo="http://purl.org/cerif/frapo/" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:gsp="http://www.opengis.net/ont/geosparql#" xmlns:locn="http://www.w3.org/ns/locn#" xmlns:org="http://www.w3.org/ns/org#" xmlns:owl="http://www.w3.org/2002/07/owl#" xmlns:prov="http://www.w3.org/ns/prov#" xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#" xmlns:schema="http://schema.org/" xmlns:skos="http://www.w3.org/2004/02/skos/core#" xmlns:vcard="http://www.w3.org/2006/vcard/ns#" xmlns:wdrs="http://www.w3.org/2007/05/powder-s#">
  <rdf:Description rdf:about="https://doi.org/10.5281/zenodo.1087496">
    <rdf:type rdf:resource="http://www.w3.org/ns/dcat#Dataset"/>
    <dct:type rdf:resource="http://purl.org/dc/dcmitype/Text"/>
    <dct:identifier rdf:datatype="http://www.w3.org/2001/XMLSchema#anyURI">https://doi.org/10.5281/zenodo.1087496</dct:identifier>
    <foaf:page rdf:resource="https://doi.org/10.5281/zenodo.1087496"/>
    <dct:creator>
      <rdf:Description>
        <rdf:type rdf:resource="http://xmlns.com/foaf/0.1/Agent"/>
        <foaf:name>Sinee Sankrusme</foaf:name>
      </rdf:Description>
    </dct:creator>
    <dct:title>Marketing Strategy Analysis of Thai Asia Pacific Brewery Company</dct:title>
    <dct:publisher>
      <foaf:Agent>
        <foaf:name>Zenodo</foaf:name>
      </foaf:Agent>
    </dct:publisher>
    <dct:issued rdf:datatype="http://www.w3.org/2001/XMLSchema#gYear">2013</dct:issued>
    <dcat:keyword>Marketing Strategy</dcat:keyword>
    <dcat:keyword>Beer</dcat:keyword>
    <dcat:keyword>Thai Asia Pacific Brewery Company.</dcat:keyword>
    <dct:issued rdf:datatype="http://www.w3.org/2001/XMLSchema#date">2013-07-20</dct:issued>
    <dct:language rdf:resource="http://publications.europa.eu/resource/authority/language/ENG"/>
    <owl:sameAs rdf:resource="https://zenodo.org/record/1087496"/>
    <adms:identifier>
      <adms:Identifier>
        <skos:notation rdf:datatype="http://www.w3.org/2001/XMLSchema#anyURI">https://zenodo.org/record/1087496</skos:notation>
      </adms:Identifier>
    </adms:identifier>
    <dct:isVersionOf rdf:resource="https://doi.org/10.5281/zenodo.1087495"/>
    <dct:isPartOf rdf:resource="https://zenodo.org/communities/waset"/>
    <owl:versionInfo>16558</owl:versionInfo>
    <dct:description>&lt;p&gt;The study was a case study analysis about Thai Asia&lt;br&gt; Pacific Brewery Company. The purpose was to analyze the&lt;br&gt; company&amp;rsquo;s marketing objective, marketing strategy at company level,&lt;br&gt; and marketing mix before liquor liberalization in 2000. Methods used&lt;br&gt; in this study were qualitative and descriptive research approach&lt;br&gt; which demonstrated the following results of the study demonstrated&lt;br&gt; as follows: (1) Marketing objective was to increase market share of&lt;br&gt; Heineken and Amtel, (2) the company&amp;rsquo;s marketing strategies were&lt;br&gt; brand building strategy and distribution strategy. Additionally, the&lt;br&gt; company also conducted marketing mix strategy as follows. Product&lt;br&gt; strategy: The company added more beer brands namely Amstel and&lt;br&gt; Tiger to provide additional choice to consumers, product and&lt;br&gt; marketing research, and product development. Price strategy: the&lt;br&gt; company had taken the following into consideration: cost,&lt;br&gt; competitor, market, economic situation and tax. Promotion strategy:&lt;br&gt; the company conducted sales promotion and advertising. Distribution&lt;br&gt; strategy: the company extended channels its channels of distribution&lt;br&gt; into food shops, pubs and various entertainment places. This strategy&lt;br&gt; benefited interested persons and people who were engaged in the beer&lt;br&gt; business.&lt;/p&gt;</dct:description>
    <dct:description xml:lang="">{"references": ["&lt;p&gt;", "Bradley, Frank. 1995. Marketing Management Providing,\nCommunication and Delivering Value. London: Prentice Hall.", "Cannon, Joseph P. 2008. Basic Marketing: A Global Managerial\nApproach. New York: McGraw-Hill Irwin.", "Schewe, Charles D. &amp; Smith, Rueben. 1983. Marketing: Concept and\nApplications. New York: McGraw-Hill Book Company.", "Jain, Subhash C. 1990. Marketing Planning &amp; Strategy. Cincinnati, OH:\nSouth-Western Publishing Company.&lt;/p&gt;"]}</dct:description>
    <dct:accessRights rdf:resource="http://publications.europa.eu/resource/authority/access-right/PUBLIC"/>
    <dct:accessRights>
      <dct:RightsStatement rdf:about="info:eu-repo/semantics/openAccess">
        <rdfs:label>Open Access</rdfs:label>
      </dct:RightsStatement>
    </dct:accessRights>
    <dcat:distribution>
      <dcat:Distribution>
        <dct:rights>
          <dct:RightsStatement rdf:about="https://creativecommons.org/licenses/by/4.0/legalcode">
            <rdfs:label>Creative Commons Attribution 4.0 International</rdfs:label>
          </dct:RightsStatement>
        </dct:rights>
        <dcat:accessURL rdf:resource="https://doi.org/10.5281/zenodo.1087496"/>
      </dcat:Distribution>
    </dcat:distribution>
  </rdf:Description>
</rdf:RDF>