Journal article Open Access

A Positioning Matrix to Assess and to Develop CSR Strategies

Armando Calabrese; Roberta Costa; Tamara Menichini; Francesco Rosati

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  "inLanguage": {
    "alternateName": "eng", 
    "@type": "Language", 
    "name": "English"
  "description": "A company CSR commitment, as stated in its Social\nReport is, actually, perceived by its stakeholders?And in what\nmeasure? Moreover, are stakeholders satisfied with the company\nCSR efforts? Indeed, business returns from Corporate Social\nResponsibility (CSR) practices, such as company reputation and\ncustomer loyalty, depend heavily on how stakeholders perceive the\ncompany social conduct. In this paper, we propose a methodology to\nassess a company CSR commitment based on Global Reporting\nInitiative (GRI) indicators, Content Analysis and a CSR positioning\nmatrix. We evaluate three aspects of CSR: the company commitment\ndisclosed through its Social Report; the company commitment\nperceived by its stakeholders; the CSR commitment that stakeholders\nrequire to the company. The positioning of the company under study\nin the CSR matrix is based on the comparison among the three\ncommitment aspects (disclosed, perceived, required) and it allows\nassessment and development of CSR strategies.", 
  "license": "", 
  "creator": [
      "@type": "Person", 
      "name": "Armando Calabrese"
      "@type": "Person", 
      "name": "Roberta Costa"
      "@type": "Person", 
      "name": "Tamara Menichini"
      "@type": "Person", 
      "name": "Francesco Rosati"
  "headline": "A Positioning Matrix to Assess and to Develop CSR Strategies", 
  "image": "", 
  "datePublished": "2012-09-29", 
  "url": "", 
  "version": "12165", 
  "keywords": [
    "Corporate Social Responsibility (CSR)", 
    "CSR\nPositioning Matrix", 
    "Global Reporting Initiative (GRI)", 
  "@context": "", 
  "identifier": "", 
  "@id": "", 
  "@type": "ScholarlyArticle", 
  "name": "A Positioning Matrix to Assess and to Develop CSR Strategies"
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