Food Safety and Perceived Risk: A Case Study of Khao San Road, Bangkok, Thailand
Creators
Description
Food safety is an important concern for holiday makers in foreign and unfamiliar tourist destinations. In fact, risk from food in these tourist destinations has an influence on tourist perception. This risk can potentially affect physical health and lead to an inability to pursue planned activities. The objective of this paper was to compare foreign tourists- demographics including gender, age and education level, with the level of perceived risk towards food safety. A total of 222 foreign tourists during their stay at Khao San Road in Bangkok were used as the sample. Independent- samples ttest, analysis of variance, and Least Significant Difference or LSD post hoc test were utilized. The findings revealed that there were few demographic differences in level of perceived risk among the foreign tourists. The post hoc test indicated a significant difference among the old and the young tourists, and between the higher and lower level of education. Ranks of tourists- perceived risk towards food safety unveiled some interesting results. Tourists- perceived risk of food safety in established restaurants can be ranked as i) cleanliness of dining utensils, ii) sanitation of food preparation area, and iii) cleanliness of food seasoning and ingredients. Whereas, the tourists- perceived risk of food safety in street food and drink can be ranked as i) cleanliness of stalls and pushcarts, ii) cleanliness of food sold, and iii) personal hygiene of street food hawkers or vendors.
Files
8563.pdf
Files
(200.7 kB)
| Name | Size | Download all |
|---|---|---|
|
md5:8305ae658a38859afd69b1fa26d37946
|
200.7 kB | Preview Download |
Additional details
References
- F. V. Sonnenburg, et al., "Risk and aetiology of diarrhoea at various tourist destinations," Elsevier. The Lancet, Vol. 356, No. 9224, 2000, pp. 133-4.
- FAO/WHO, "Risk management and food safety," 1997.
- E.V. Kleef, et al., "Perceptions of food risk management among key stakeholders: result from a cross-European study," Elsevier. Appetite 47, 2006, pp.46-63.
- A. Lepp and H. Gibson., "Tourist roles, perception risk and international tourism," Annals of tourism research, Vol. 30, No.3, 2003, pp.606-624.
- K. Hohl and G. Gaskell, "European public perceptions of food risk: cross- national and methodological comparisons," Risk analysis, Vol. 28, No. 2, 2008.
- K. Wongleedee, "Satisfaction: global senior tourists in Thailand," 2012, ICEMT Conference Proceeding, pp. 7-11.
- S. Miles et al., "Public worry about specific food safety issues," British food journal, Vol. 106, No. 1, 2004, pp. 9-22.
- A. Worsley and E. Lea, "Consumer concerns about food and health: Examination of general and specific relationships with personal values and demographics," British food journal, Vol. 110, No. 11, 2008, pp. 1106-1118, Emerald Group Publishing Limited.
- J. Roosen, S. Thiele and K. Hansen, "Food risk perceptions by different consumer groups in Germany,"working paper EWP 0407, Department of food economics and consumption studies, University of Kiel, 2004. [10] D. Mahon and C. Cowan, "Irish consumers- perception of food safety risk in minced beef," British food journal, Vol. 106, No. 4, 2004, pp. 301-312. [11] T. Dickson and S. Dolnicar, "No risk, no fun: The role of perceived risk in adventure tourism," CD Proceedings of the 13th International Research Conference of the Council of Australian University Tourism and Hospitality Education (CAUTHE 2004), to be published. [12] A. Reichel, G. Fuchs, and N. Uriely, "Perceived risk and the noninstitutionalized tourist role: the case of Israeli student ex-backpackers," SAGE Publications, Inc. Journal of travel research, Vol. 46, No. 2, , 2007, pp. 217-226. [13] B. C. Bao, "Air travel in the U.S.: an investigation of the influence of perceived risk in service quality," ProQuest Dissertations & Theses (PQDT), 2009, to be published. [14] M. S. Carroll, "Development of a scale to measure perceived risk in collegiate spectator sport and assess its impact on sport consumption intentions," ProQuest Dissertations & Theses (PQDT), 2009, to be published. [15] A. Griffin and D. Viehland, "Demographic factors in assessing perceived risk in online shopping," 13th International Conference on Electronic Commerce - ICEC, 2011, to be published. [16] K. A. Nyako and A. Thompson, "Food safety risk perceptions and behaviour of consumers in the Southern Black Belt Region of the US.," unpublished. [17] L.F. Cunningham, H. Gerlach, M.D. Harper, and C.E. Young, "Perceived risk and the consumer buying process: internet airline reservations", International journal of service industry management, Vol. 16 Iss. 4, 2005, pp.357 - 372. [18] T. Yamane, "Statistics, an introduction analysis, 2nd ed., New York Harper and Row, 1967. [19] L. J. Frewer, "Risk perception, social trust and public participation into strategic decision-making - implications for emerging technologies," Ambio, Vol. 28, 1999, pp. 569-574. [20] D. M. Dosman, W. L. Adamowicz, and S. E. Hrudey, "Socioeconomic determinants of health- and food safety-related risk perceptions," Risk analysis, Vol. 21, 2001, pp. 307-317. [21] V. W. Mitchell and V. Vassos, "Perceived risk and risk reduction in holiday purchases: a cross- cultural and gender analysis," Journal of Euromarketing, Vol. 6, No. 3, 1997, The Haworth Press, Inc. [22] G. A. Baker, "Food safety and fear: factors affecting consumer response to food safety risk," International food and agribusiness management review, Vol. 6, Issue 1, 2003 [23] R. M. W. Yeung and W. M. S. Yee, "Multi- dimensional analysis of consumer perceived risk in chicken meat," Nutrition & Food Science, Vol. 32, No. 6, 2002, pp. 219-226. [24] J. Kennedy, M. Worosz, E.C. Todd and M.K. Lapinski, "Segmentation of US consumers based on food safety attitudes," British food journal, Vol. 110, No. 7, 2008, pp. 691-705, Emerald Group Publishing Limited. [25] M. Tucker, S. R. Whaley, and J. S. Sharp, "Consumer perceptions of food-related risks," International journal of food science and technology, Vol. 41, 2006, pp. 135-146. [26] V. W. Mitchell, "Consumer perceived risk: conceptualisations and models," European journal of marketing, Vol. 33, No. 1/2, 1999, pp. 163-195, MCB University Press, 0309-0566. [27] A. J. Chow, A. D. Alonso, A. C. Douglas, and M. O-neill, "Exploring open kitchens- impact on restaurateurs- cleanliness perceptions," Journal of retails & leisure property, Vo. 9, No. 2, 2010, pp. 93-104.