Journal article Open Access
In the article, on the base of an analysis of newspaper periodicals, lexis of negative evaluation to provide characteristics of social and political processes, personalities and states that have place today is determined. The concept of pejorative vocabulary and its functioning in newspaper publications are determined. It is established that the most active expression of the vocabulary of negative evaluation is acquired in socio-political texts.
It was found that evaluation – intentional and most important category of journalistic discourse through which the sender persuades the recipient in certain specified purposes, and that it is closely related to peyorative vocabulary, since the latter is intended to provide some assessment of whether those same events, facts or persons.
It was found that to create some emotional color and provide the text of the evaluation, including negative, journalists actively use aphorisms and spoken language of negative evaluation.
It is established that the use of the vocabulary of negative evaluation not only provides expressive and emotional atmosphere, but sometimes violates the literary norm.