Journal article Open Access

Advertisement Delivery and Display in Vehicular Networks

C.F. Chiasserini; F. Malandrino; M. Sereno


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{
  "@context": "https://schema.org/", 
  "@id": "https://doi.org/10.1109/MVT.2017.2658687", 
  "@type": "ScholarlyArticle", 
  "creator": [
    {
      "@type": "Person", 
      "affiliation": "Politecnico di Torino", 
      "name": "C.F. Chiasserini"
    }, 
    {
      "@type": "Person", 
      "affiliation": "Politecnico di Torino", 
      "name": "F. Malandrino"
    }, 
    {
      "@type": "Person", 
      "affiliation": "Universit`a degli Studi di Torino", 
      "name": "M. Sereno"
    }
  ], 
  "datePublished": "2017-09-01", 
  "description": "<p>Advertisement delivery is expected to play a crucial&nbsp;role in future vehicular networks. In this paper, we address&nbsp;such a problem in vehicular networks, where advertisements&nbsp;(ads) can be broadcasted by roadside units (RSU) as well as&nbsp;vehicles, and then displayed to interested users. We describe the<br>\nadvertisement dissemination process by means of an optimization&nbsp;model that aims at maximizing the number of ads that users&nbsp;display within the target area and validity period of the ad.<br>\nWe then solve the optimization problem, obtaining the optimal&nbsp;scheduling strategy that RSUs and vehicles should adopt for&nbsp;ad broadcasting. Our study highlights the important role that&nbsp;vehicle-to-vehicle communication will have in ads delivery. Also,&nbsp;it shows how coexisting vehicular and cellular networks can<br>\neffectively complement each other, with vehicular networks being&nbsp;a very efficient means for pervasive ad dissemination.</p>", 
  "headline": "Advertisement Delivery and Display in Vehicular Networks", 
  "identifier": "https://doi.org/10.1109/MVT.2017.2658687", 
  "image": "https://zenodo.org/static/img/logos/zenodo-gradient-round.svg", 
  "inLanguage": {
    "@type": "Language", 
    "alternateName": "eng", 
    "name": "English"
  }, 
  "license": "http://creativecommons.org/licenses/by/4.0/legalcode", 
  "name": "Advertisement Delivery and Display in Vehicular Networks", 
  "url": "https://zenodo.org/record/1068979"
}
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