СЕМАНТИКО-ПРАГМАТИЧНІ ПРОЦЕСИ У СФЕРІ НОМІНАЦІЙ – ВЕРБАЛІЗАТОРІВ НЕВЕРБАЛІКИ: ДІАХРОННО-СИНХРОННИЙ ЗРІЗ

The article highlights the functional abilities of non-verbal marks of communication when they are verbalized, especially the processes of the semantic and pragmatic formation of phraseological units with the component “fig”. The “fig” is considered to be the offensive gesture, though according to folk customs the fig was chosen to be the amulet to protect from the evil spirit, witchcraft and illnesses. The verbalization of the communicative gesture with the component “fig” in the phraseological speech represents the meanings, which are on the assessing scale from the most positive up to the least negative. There are some factors that enable, on the one hand, to actualize the system of nonverbal communicative means in the speech. They tend to convey the memory of the past. In this case they actualize diachrony. On the other hand, they enable to notice expanding of the lexical and semantic paradigm of nominations-verbalizators of nonverbal means. Such expanding occurs according to the traditional, fixed meaning creating mechanisms, their transformation (expanding, narrowing, neutralization of positive assessment, accumulation of negative assessment, modification of connotations). Such factors include the verbalization of nonverbal means as a lexical and semantic, sense creating process, the process of producing the pragmatic meaning and appropriate pragmatic mode. The interdisciplinary approach in the contemporary linguistics enables to discover new functional potentials of nonverbal means of communication that are represented in the speech. In general, it modernizes the process of sense creating in the contemporary Ukrainian communication space. That is why the prospect of this article lies in the necessity of more proper research of specific facts of nonverbal signs of verbalization. It is also necessary to clarify the system of actualized processes that produce appropriate semantics and pragmatics.