Professional Use of User-Generated Video - Views of Producers and Contributors

Professional broadcasters now have the opportunity to leverage user generated video (UGV) content to enhance professional coverage of festivals and similar large events; offering a broader perspective more like ‘being there’. Structured focus group discussions with (1) professional content makers and (2) potential contributors of UGV - have been conducted to help enhancing the use of this footage in broadcast coverage. Results demonstrate the potential impact of UGV, spanning from the motivation to create and use content, to technical requirements, ethical considerations and reward.