Job-Related Health Issues That Affect Employees Working in Pharmaceutical Marketing
- 1. Taywade College of Pharmacy Koradi, Nagpur.
- 2. Taywade College of Pharmacy Koradi, Nagpur
Description
Abstract
Marketing representatives play a critical role in a pharmaceutical organization in the development and sustainability of their business through helping in selling of products and services. It is not an easy job. The Medical Marketing representative is a high-risk job with immense stress and negative consequences for individuals. It requires more skills, wider knowledge and emotional stability than the other profession. Due to extensive traveling, wandering and waiting time, target issues, work-life balancing problems and lack of job security the medical representative feels exhausted.
In India, the pharmaceutical industry is growing tremendously for the past few years. This industry is highly competitive in nature. It increases the need for the marketing representatives and also their roles and responsibilities simultaneously. The cut-throat competitive scenario in the market increases the pressure of achieving targets to pharmaceutical sales which ultimately induced their job stress and other health issues. So, the pharmacy institution must provide more attention to prevent and reduce the burnout of the marketing representatives, otherwise the institution will lose its reputation.
Keywords: occupational risks; pharmaceutical marketing force; road traffic accidents; violence; workplace stress; Burnout; Frustrating; Medical Representatives; Stress and Work-Life Balancing Problems; stress management Violence; Well-being.
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Job-Related Health Issues That Affect Employees Working in Pharmaceutical Marketing 01.pdf
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Additional details
Identifiers
- ISSN
- 0975-5357
Related works
- Is published in
- 0975-5357 (ISSN)
Dates
- Accepted
-
2024
References
- IJPRT