The Research Microcluster Cultural and Creative Industries, Tourism & Tech, of the International Campus of Excellence, was born from the need to address Responsible Research and Innovation (RRI) issues with methodologies close to design, putting the end users always at the centre of our thinking. We believe that only from this interdisciplinary perspective is it possible to find truly relevant solutions for society. We focus on social innovation, that is to say, on a model of innovation that impacts the human being, providing an integral benefit to the individual and his or her ecosystem.
We are experimental, highly creative, collaborative and coolhunting people, we look for technological challenges and surprise with the results. We believe in community empowerment, and that it is necessary to think from the user’s needs, and through a design methodology that allows us to implement really valuable solutions.
The Research Microcluster CCIs, Tourism & Tech, previously called Globalization, tourism and heritage, was created in 2011 by 15 University professors, within the VLC International Campus of Excellence Program, who have started to work together in responsible research and innovation projects related to the social and economic role of the Creative Cities, Intangible Heritage, Culture, Street Art, with a special focus on ICT.
The Research Microcluster is based on an interdisciplinary and Inter-University group of researchers from the Universitat Politècnica de València (UPV, a university with a focus on science and technology) and the Universitat de València (UV, oldest university in the Valencian Community). The interdisciplinary team is composed of Art, Cultural Heritage, Management and Computer Engineering professors who work together in order to offer, among other things, new business opportunities for Creative Industries, with a special focus on ICT implication.