IP Address
When your device makes requests from another computer on the Internet, it automatically gives that computer the address where it should send the information. This is called your device's "IP address." (IP stands for "Internet Protocol.")
IP addresses are considered technical identifiers. For more information on our collection, use, and linking of technical identifiers, please refer to our Technical Identifiers page.
Information Collection and Use Practices
* Yahoo generally receives IP addresses from all users of all brands, websites, apps, advertising services, products, services or technologies (Services)
* Your IP address may be stored in our user registration databases when you register with Yahoo.
* IP addresses may be used for various purposes, including to: 
o Diagnose service or technology problems reported by our users or engineers that are associated with the IP addresses controlled by a specific web company or ISP.
o Send the most appropriate advertising to you based on geographic area or information derived from your IP address.
o Associate users, devices, and accounts with each other or with those in a similar location, such as in a household.
o Report aggregate or other information derived from IP addresses to advertisers. We do not share information that on its own can be used to reasonably identify or contact you (such as your name or email address).
o Estimate the total number of users visiting Yahoo Services from specific countries or regions of the world.
o Assist merchants in our stores and shopping Services to track visits to and business at their stores.
o Help determine which users have access privileges to certain content that we host.
o Fraud & abuse detection and prevention.
o Detecting and investigating potential criminal activity.
Other
* When an Yahoo Service is requested, that request is logged on our servers with information including the IP address of the device making the request.
* Yahoo Mail ServicesincludeIP addresses in outgoing mail message headers, as specified by standard Internet protocol.
Location
This page describes Yahoo's privacy practices with respect to your location information.
Collection of Information
To provide you with more relevant experiences, Yahoo may collect or derive your location, including:
* Pinpointed Physical Location
If you provide permission through your device, browser, or with Yahoo directly, Yahoo may obtain pinpointed physical location information from technologies like GPS, Wi-Fi, Bluetooth, or cell tower proximity.
* Content you provide 
o Yahoo may collect location information from content you provide including attachments, photos, videos and other information
* Locations You Entered 
o Yahoo may collect locations that you searched for in certain brands, websites, apps, advertising services, products, services or technologies (Services) (such as Search and Maps).
o Locations added by you through the Location Settings page are also collected by Yahoo.
o You may be asked to provide a location such as postal code. Yahoo may use this information to provide a starting point for location-aware Services.
* IP Address
* Yahoo may use your IP address to derive information about where your device is generally located. Please refer to IP Address for more information.
* Yahoo may work with select partners to obtain location information about some of our registered users. For more information see Appended and Matched Data. 
o Yahoo may receive location data from third parties that you have linked your account with. See Yahoo Privacy Controls for your options regarding your accounts for Yahoo products or Services.
Use of Information
Yahoo may access, store, and use the location information described above to provide Services such as: enhanced location based services, serve location-targeted advertising, search results, and other content. Yahoo may maintain a history of your locations. Refer to the "Managing Your Location Information" section below for more details on your control of this information.
Other uses of location information may include determining the appropriate language for presenting a website, conducting product analysis, and assisting in the detection of fraud and abuse.
Yahoo may classify your location as "Current" and/or "Favorite" locations. Visit our Location Help Page to learn more.
Sharing of Information
Yahoo and its affiliates may share the location information it receives among other Yahoo affiliatesand any companies that become affiliates. Yahoo affiliates use the information consistent with their privacy policies.
With your consent, Yahoo may share precise location information and other information that could reasonably identify you with third parties. Please note that third parties' use of location information that you provide to them is subject to their own privacy policies and not the Yahoo Privacy Policy.
Your Choices
Learn more about your choices.
For additional information on how Yahoo treats your personal information, please visit our Privacy Policy.
Ad Serving
Advertising is a core part of Yahoos business. Many of our free brands, websites, apps, advertising services, products, services or technologies (Services) are supported by the ads we and others display. We also provide a variety of online advertising services to other companies that want to place ads on our Services or elsewhere.
Yahoodisplays ads both on our owned and operated Services and on non-Yahoosites, apps, and services. Yahooserves display ads, also known as graphical ads, which appear as images, animation, or video. Yahooalso serves text ads that appear as text links. Yahoos advertising platforms provide the means for advertisers, agencies, publishers, and ad networks to manage their advertising business.
Ad Selection
* Ads are more effective when they are shown to people who are likely to be interested in the product or service advertised. For this reason, we use the information we collect and receive to help us select which ads to show you.
* We may select these ads based on the content of the page or app on which they appear. For instance, if you are viewing a news article about a recently released album, Yahoomay show you an ad for a music store that sells albums. Similarly, ads in finance content may be related to financial services. These kinds of ads are sometimes called contextual ads.
* Other ads we select may be based on information we have collected or received about activities and interests on websites and apps used on your device and other associated devices. These ads are sometimes called interest-based ads. Some interest-based ads are based only on an isolated online activity, such as if you were to go to an online bookstore and view a particular novel. The bookseller might want to show you an ad for that novel because youre probably more interested in buying it than the average online user. This kind of interest-based advertising is sometimes called retargeting or remarketing.
* Other interest-based ads are shown based on your online activities over time and across different websites and apps used on your various devices. We may collect information about your online activities in this way in order to make predictions about what products or services might be of interest to you. Based on these predictions, we and other companies may categorize you as belonging to a segment of users to which advertisers may be interested in showing ads. For example, if youve recently visited a car dealers website, you might be grouped in an Auto Intenders segment, and a car dealer who places ads with us might want us to show ads to the users who are in this segment. You can view a list of certaincategories for advertising. Please note the listed categories do not include custom categories, such as those created by a specific advertiser.
* We also select ads to show you based on other information you provide or that we collect from other sources, such as your gender, age or location, searches you conduct, or what your friends or contacts recommend to you, apps on the device, or based on your other interests.
Data Use To Provide More Relevant Advertising
As explained above, we use the data we collect or receive about you to help us show ads for products or services that you are likely to be interested in and make the advertising we serve more effective.
Yahoomay use information you provide or that it receives, including information that on its own could reasonably identify you, to tailor ads when you use our Services or the services of others. Yahoomay also analyze your use of our Services, including your engagement with the ads we show you, to improve the effectiveness of our advertising platforms, limit the number of times you see the same ad, and measure the effectiveness of the specific ads we serve.
* When showing you ads on a search results page, information about your browsing behavior and your search query may be used to display more relevant ads. For more information about how your search queries may be used to display more relevant ads, visit the Search privacy page.
* Yahoo'ssystems may analyze all content (including email and messenger communications) to match and serve targeted advertising.
* Yahoomay tailor ads based on location. For more information about how Yahoouses location information, please visit our YahooLocation privacy page.
* Yahoomay use information you provide, such as your age or gender, to tailor ads when you are logged in or if you have stored this information with an YahooService (even if you are logged out). Yahoomay also use this information, including personally identifiable information, to tailor ads when you are using our Services.
* Yahoouses a variety of tools, including, but not limited to, IP Addresses, web beacons, SDKs, cookies, and similar technologies, to support Yahooadvertising services. Click each link to learn more.
* Yahoomay tailor ads to you based on people you have connected with and their demonstrated or declared interests.
* Yahoomay personalize ads to you based upon activities of accounts and devices associated with you.
* Yahoomay target, serve, and measure advertisements on third party websites to browsers with limited cookie support, such as those enabled with Intelligent Tracking Protection (ITP) or similar cookie-blocking technology. In such cases, the information used may be derived from information collected on Yahooowned and operated products or third party web sites and applications. Yahoo may also use its graph and targeting technologies to assist or enhance our partners advertising capabilities with regards to the targeting, serving, and measurement of ads, including Real Time Bidding (RTB) contexts.Because these cookie-blocking technologies may interfere with some of your opt-out choices, you may need to use the Yahoo Across the Web opt-out located in the YahooPrivacy Dashboard in order to opt out of such targeting.
* Yahoomay target and serve advertisements to interactive devices, such as Smart or Connected TVs. Yahoooffers users choices to opt-out of targeted advertising when serving advertisements to such interactive devices, even if the interactive device or platform does not support such features. In order to opt-out of targeted advertising, use either of the Device Linking or YahooAcross the Web controls (both located in the YahooPrivacy Dashboard) from any cookie enabled browser that is connected to your home network. Within 48 hours, your opt-out preferences will be honored on all interactive devices connected to the same home network. Please note that you may need to opt-out again if you connect to a different network or reset your network settings.
* We use data that we receive from other sources to help us provide more effective advertising. For example, we may use data that is available from public or commercial sources and combine it with other data we have collected or received about a user or the users device for these purposes.
* We do not use, or allow others to use, sensitive financial account number data or other sensitive data (as defined by the self-regulatory programs listed below) to determine eligibility for health insurance, life insurance, or employment. We also do not target ads to users based on sensitive health data, including cancer, mental health-related conditions, and sexually-related areas.
* If a user appears interested in non-sensitive, health-related topics (such as by visiting pages related to such a topic) an ad relevant to those interests may be displayed. We also may display non-sensitive, health-related ads to users who we or our advertisers believe may be an appropriate audience for such topics. For example, a user who is of childbearing age or views several pages related to newborns and parenting might later be shown an ad for diapers. Similarly, a user who lives in an area with high prevalence of diabetes or high blood pressure, or who views content related to diabetes or high blood pressure might later be shown related ads. See our Standard Categories.
* Yahoomay target and serve advertisements to interactive devices, such as Smart or Connected TVs. Yahoooffers users choices to opt-out of targeted advertising when serving advertisements to such interactive devices, even if the interactive device or platform does not support such features. In order to opt-out of targeted advertising, use either of the Device Linking or YahooAcross the Web controls (both located in the YahooPrivacy Dashboard) from any cookie enabled browser that is connected to your home network. Within 48 hours, your opt-out preferences will be honored on all interactive devices connected to the same home network. Please note that you may need to opt-out again if you connect to a different network or reset your network settings.
More Information
* Yahooparticipates in multiple, regional self-regulatory bodies and is committed to adhering to their principles for interest-based advertising.While distinct, these entities are all cooperatives of companies committed to building responsible advertising policies across the Internet. 
o US: Network Advertising Initiative (NAI) - Learn more about its code of conduct or opt-out from any of its member companies.
o US: Digital Advertising Alliance (DAA) - Learn more about its principles or opt-out from any of its participating companies.
o Europe: European Interactive Digital Advertising Alliance (EDAA) - Learn more about its principles, or opt-out from any of its participating companies.
o Canada: Digital Advertising Alliance of Canada (DAAC) - Learn more about its principles, or opt-out from any of its participating companies.
o Australia: For users of Yahoo Sevens, See the Australian Digital Advertising Alliance (ADAA) - Learn more about its principles or opt-out from any of its participating companies.
o Japan: For users of ONE by AOL and Boundless Inc., see the Data Driven Advertising Initiative (DDAI) - Learn more about its principles or opt-out from any of its participating companies.
o New Zealand: Interactive Advertising Bureau of New Zealand (IAB) - Learn more about its principles.
Your Choices
Learn more about your choices.
QUESTIONS AND SUGGESTIONS
If you have questions, suggestions, or complaints, please complete a feedback form or you can contact us at:
Yahoo
Customer Care - Privacy Policy Issues
701 First Avenue
Sunnyvale, CA 94089
Beacons & SDKs
Sites, apps, videos, emails, and other services may contain a small snippet of code called a beacon or in mobile apps contain an SDK or Software Development Kit. In their simplest form, beacons and SDKs allow a service to transfer or collect information through a server request. Yahoo brands, websites, apps, advertising services, products, services or technologies (Services) may use beacons and SDKs for many purposes, including counting the number of users who visit a webpage, download an app, or read an email; site usage analytics; advertising auditing and reporting; and content and advertising personalization.
Yahoos Practices Regarding Beacons & SDKs
Yahoo may collect information through beacons and SDKs on or off of Servicesabout your online activities, such as the Service you are visiting, the address of the referrer page for the site you previously visited, the time you are visiting the Service, and your browsing or device settings. We may use the information we collect through beacons and SDKs:
* To understand traffic patterns and how you use and interact with products and services.
* To improve Yahoo products and services.
* To optimize your experience.
* To provide auditing, research, modeling and reporting for our advertisers and other partners.
* To offer Yahoo Analytics, including Flurry.
* To provide you relevant advertising and content.
* Otherwise consistent with our Privacy Policy.
* Your Choices
Learn more about your choices.
Other Companies Beacons & SDKs on Yahoo
* In addition to Yahoo using beacons & SDKs on our network of sites and apps, we allow certain Third Parties to include their own beacons & SDKs within our sites and apps. These companies use of beacons & SDKs is subject to their own privacy policies, not the Yahoo Privacy Policy.
* Some Third Parties may have technology enabling them to act as "containers" for additional beacons, typically these are called piggyback beacons. Yahoo may not always be aware of these piggyback beacons, however, you can check what beacons exist on a webpage using privacy tools.
FAQ for Communications Products & Analysis of Photos, Attachments & Other Content 
1. What are relevant ads as they relate to Yahoo Services?
We believe that our ads can be part of an exciting, immersive experience, and we empower you to shape the ads you see to be as relevant as possible. To make our ads more relevant and useful for you, we make educated guesses about your interests based on your activity on Yahoos brands, websites, apps, products, services or technologies (well collectively refer to these as Services), as well as provide ads that are contextually relevant to the page with which they are served. Yahoos automated systems may analyze all content (such as Mail and Messenger content including instant messages and SMS messages) to detect, among other things, certain words and phrases (we call them "keywords") within these communications. This analysis may occur on all content as it is sent, received, and when it is stored, including communications content from Services synced with your account. This might result in ads being shown to you in Mail Services that are related to those keywords. In addition, these keywords may contribute to the interest categories we assign to you, your browser, or your device for interest-based ads that we show.
2. How does analysis work?
Our automated systems may analyze all communications content (such as Mail and Messenger content including instant messages and SMS messages) and all photos and other content uploaded to your account to:
o Provide, maintain and improve product features, content and Services
o Fulfill your requests and when authorized by you;
o Improve our Services;
o To match and serve targeted advertising (across devices and both on and off of our Services) and provide relevant advertising based on your device activity, inferred interests and location data. To learn more, you can visit the control tool for interest-based advertising;
o Conduct research and support innovation;
o Provide reporting to internal and external parties including, partners, third-parties and the public, including, without limitation, anonymous or pseudonymized reporting on trends and popular content (such as popular new stories within AOL or Yahoo Mail) and analytics regarding the use of our Services and ads;
o Provide location-based Services, advertising, search results, and other content that are the most relevant to you based on your location; and
o To better enable our security systems to detect and defend against fraudulent or abusive activity.
o This analysis may occur on all content as it is sent, received, and when it is stored, including communications content from Services synced with your account. For example, after automatically removing any information that on its own could reasonably identify the recipient, we may manually review certain commercial communications to develop tools to assist the automated scanning process, improve segmentation and other automated functions and create generic templates of such documents (e.g., using common language to identify the elements of an airline receipt). Yahoo employees may review the templates to improve our services and our personalization of your experience.
o The automated analysis and storage of all content can include information within or about the content you provide, such as photos, attachments and other communications. We may collect information about the photos and videos uploaded, including EXIF data. Exchangeable Image File Format (EXIF) data is a record of the settings and other relevant metadata inserted by a camera or device when you take a photo or video, such as camera or device type, aperture, shutter speed, focal length, and location, among other information.
o Unless you turn off EXIF data on your camera or device or remove it from the picture before uploading, attaching or sharing, we may receive and store EXIF data, Some cameras or devices can store GPS (location) coordinates in a photo's EXIF header.
o We also may use image recognition algorithms for the purposes bulleted above. For example, the algorithms might identify and tag scenes, color, best crop coordinates, text, actions, objects, or public figures.
3. How Does Yahoo Treat Information From Financial Institutions?
Yahoo aims to offer products and services of interest to our users and to that end Yahoo may analyze user content around certain interactions with financial institutions. This enables Yahoo to build features which facilitate interactions with such institutions as well as offer more relevant ads when users are served ads by the Yahoo network. Yahoo leverages information financial institutions are allowed to send over email (which are governed by regulations on what financial institutions may send over email to ensure user privacy). Regulated financial institutions are required to send sensitive information via other means, such as brokerage statements.
4. How are the features in Yahoo Mail related to Yahoo Messenger?
We know in your connected life you frequently cross devices as well as communication mediums. With that in mind, Yahoo Mail and the new Yahoo Messenger version 11 (to find your version, go to Help -> About) work together better than ever. Yahoo Mail and Yahoo Messenger share a common search platform. This means you may now archive instant messages along with your mail messages on Yahoo servers and search them together (including Voice Mail, SMS, and more) from a wide variety of devices and computing systems.
5. Does Mail automatically share my messages with anyone else?
Your messages are shared only with the people you want. We may anonymously or pseudonymously share specific objects from a message with a 3rd party to:
o Provide, maintain and improve product features, content and Services
o Fulfill your requests and when authorized by you;
o Improve our Services;
o Help advertisers and publishers connect to offer relevant Advertising in their apps and websites;
o To match and serve targeted advertising (across devices and both on and off of our Services) and provide relevant advertisingbased on your device activity, inferred interests and location data. To learn more, you can visit the control tool for interest-based advertising;
o Conduct research and support innovation of engaging products and Services;
o Provide reporting to internal and external parties including, partners, third-parties and the public, including, without limitation, anonymous or pseudonymized reporting on trends and popular content (such as popular new stories within AOL or Yahoo Mail) and analytics regarding the use of our Services and ads;
o Provide location-based Services, advertising, search results, and other content that are the most relevant to you based on your location; and
o To better enable our security systems to detect and defend against fraudulent or abusive activity.
6. Can I use Yahoo Mail and still opt-out of interest-based ads?
Yes. Yahoo Mail respects your choice to opt out of interest-based ads. Keep in mind, your opt-out will also apply to certain other products we offer including analyzing communications content for advertising purposes and receiving interest-based content. Depending on your locale, you can easily exercise this choice here, or find it via links within Yahoo Mail, as well as footer and icon links available throughout Yahoo.
7. What does Mobile Uploader do?
If you turn on the Mobile Uploader feature all photos and videos from your device camera roll/or other photos storage feature will be automatically uploaded to Mail. These photos and videos will be stored as private on Mail until you choose to share them. You can turn off the Uploader feature at any time in your app settings. The Mobile Uploader feature may collect information about photos and videos uploaded to Mail, as provided above under How does analysis work?
Yahoo Promotions
Promotions, such as sweepstakes, contests, or giveaways, hosted on Yahoo may be sponsored by Yahoo, third parties, or co-sponsored by Yahoo and third parties. Yahoo may also sponsor or co-sponsor promotions hosted by third parties. When you participate in a promotion, you are subject to the official rules of that promotion which may contain information about the privacy practices associated with that promotion.
Information Collection & Use Practices
* In addition to eligibility requirements contained in the official rules of a promotion, we may require you to provide additional information, such as your name, email address, mailing address, and telephone number, and consent to receive marketing communications as a condition of entering that promotion.
* We, or our representatives, may contact you in connection with a promotion you have entered in order to administer the promotion, provide status updates, or for other purposes specified in the official rules of the promotion.
Information Sharing & Disclosure Practices
* It may be necessary for us to share your information in connection with the promotion. Please see the official rules of each promotion for details.
* If you choose to share information, there will be notice prior to the time of data collection or transfer. Notice may be provided on the entry form and/or in the official rules of the promotion.
* Third parties that host promotions may collect and use your information alone or in conjunction with Yahoo. If information is collected and used by a third party, please review the third partys privacy policy to learn about its information practices.
Third Parties
The following third party companies may use a variety of tools, including IP Addresses, applications (or "widgets"), web beacons, SDKs, cookies, and similar technologies when people use our brands, websites, apps, advertising services, products, services or technologies (Services) or see the ads provided by our advertising Services. These companies may collect information about other apps on your various devices, the websites you visit, location information, and other information. In addition, Yahoo may share non-personally identifiable information, including pseudonymous demographic information, about you with partners for Service improvements, research and analysis, to provide personalized advertising, to help them provide you more innovative experiences and content and to help Yahoo communicate with you about offers from Yahoo and our marketing partners.
* Analytics partners
* Application developers
* Advertising technology partners
* Content providers
* Other partners
Yahoo aims to deliver the most engaging user experience to meet the needs of our users. Please check back regularly for any updates to third party policies. 

Analytics partners
Yahoo works with companies that provide services to us to determine whether users who saw or clicked on an ad or content later bought the item displayed in the ad (or took some other action the advertiser wanted them to take). To do this, these companies may collect information about the content or ads users view, how long they spend on different pages, how they arrived on a particular page (e.g., through a search query, link from another page, or a bookmark), and how they respond to the ads we show them. Yahoo also may share portions of our log file data, including IP address, with these partners for analytics purposes. In the event your IP address is shared, this information may be used to estimate general location and other technographics such as connection speed, whether you have visited an Yahoo Service in a shared location, and type of the device used to visit Yahoo Services. These partners provide information about our advertising and what you see using Yahoo Services to provide auditing, research and reporting for us and our advertisers.
The analytics providers with whom we work include, but are not limited to, the companies listed below. Some of these companies provide users choices about how they collect and use information. For more information, please review their privacy policies.
* Adxpose (comScore product)
* Audience Science
* comScore/ScorecardResearch - to opt-out of having your information shared with comScore/ScorecardResearch, click here.
* DoubleVerify
* Google Analytics
* Integral Ads
* KN Dimestore
* Nielsen*
*Nielsen will share information about which ads you see with Facebook in an obscured form. If you are a logged-in Facebook user, you can learn more about Facebooks privacy practices here.
Social Buttons, Applications, and Widgets
Yahoo may implement an application or widget from a third party on some of our sites and apps that allows interaction or content sharing by Yahoo users. These widgets are visible to you on the page you visit. The network providing the widget may offer controls for you to manage the widgets appearance and functionality. Your interaction with a widget typically allows the third party to collect some information about you, including IP address, page header information, and browser information. In some cases, the third party may recognize you through its widgets even when you do not interact with the widget but visit a web page or use an app with the widget. Yahoo allows social buttons, applications, and widgets from the following partners:
Social Buttons
* Facebook
* Google +
* LinkedIn
* Pinterest
* Twitter
Widgets
* 30 Boxes
* Amazon
* Basil (Backstage Technologies)
* Bunchball Games
* ChitChat (Monusoft)
* CoverGirl Beauty Consultant Live Chat
* Dropbox
* eBay
* enDICEr
* Love Match/Fun Center (B4U.com)
* NDCSA
* NewsGator
* OtherInBox
* Pandaf Games
* StumbleUpon
* WebEx Co-Browse
* YouSendIt
Advertising technologies
Most advertisements you see on Yahoo Services are served by Yahoo. However, we also allow certain companies to serve advertisements and collect information within our Services. These companies include third party ad servers, ad agencies, technology vendors, providers of sponsored content, research firms, and other companies that help us provide more effective advertising.
These companies do things like help us deliver ads to people who are most likely to be interested in seeing them, keep track of the number of users who saw a particular ad or visited a particular page of one of our websites, analyze the effectiveness of our ads, and provide auditing, research and reporting for advertisers. Because your browser, app, or device communicates with the third partys servers, these companies can collect information, including your IP address, page header information, browser or device information, just as if you had requested their webpage or used their apps directly. These companies may collect information to deliver you customized ads on both Yahoo and non-Yahoo websites, applications, and services. In some situations, Yahoo may interact with these companies outside of your browser or device, directly between our web servers.
The following third parties offer information about their data collection practices, and in some cases, an opt-out, on their respective websites. Please visit each companys privacy policy to better understand the controls available to you.
* 1und1
* Accuen
* Acxiom
* Ad Supply
* Ad-x
* ad4mat
* Adblade
* AdClear
* Adconion
* Add2
* Addroid
* AddThis
* Adelphic
* AdForm
* AdGear
* Adimo
* AdInterax
* Adition
* AdJuggler Inc
* Adjust
* Adjust
* Adledge
* Adloox
* ADMAN
* AdMarketplace
* Admotion
* Adnanny
* adNET
* Adnologies
* Adobe
* Adometry
* Adrime
* AdRiver
* Adroll
* Adscale
* AdSpirit
* AdUnity
* Advanse
* Adventori
* Advertising.com
* AdvertServe
* Adzerk
* Affiliate Window
* Affilinet
* Aggregate Knowledge
* Alenty
* Amazon
* AppNexus
* AppsFlyer
* Arrivalist
* Atlas
* Audience Science
* Aunica
* Authenticated Digital
* BannerFlow
* Barometric
* Batch Media
* BidSwitch
* Bidtellect
* Big Mobile
* Blue Kai
* BlueCava
* Brainient
* Brand.net
* Bridge Track
* C3 Metrics
* Caraytech
* Cardlytics
* Casale Media
* Catho Online Ltda
* Celtra
* Clickdistrict
* Clinch Labs
* Clipcentric
* Cog Research
* Cognitive Match
* Collective Media
* ComScore
* Commission Junction
* Comune
* Connexity
* Connextra
* Conversant
* Conversion Logic
* Coremetrics, Inc.
* Create.js
* Crisp Media
* Criteo
* Datalogix
* DataXu
* Datran
* DBA Gamut
* Dianomi
* Digilant
* Digital Control
* Digital Flow
* Direct Response Media
* DotAndMedia
* Dotomi
* DoubleClick
* DoubleVerify
* Drawbridge
* Dstillery
* DynAd
* Econda
* Effective Measure
* eGentic
* Emediate
* Emma Solutions
* Engage BDR
* Epom
* ESV Digital
* Eulerian
* Eurozest
* Everstring
* Evidon
* Exactag
* Experian
* Explido
* Exponential
* Extreme Reach
* Eyereturn
* EyeView Digital
* Facebook
* Facilitate
* Factor TG/Symphony AM
* Federated Sample
* Flashtalking
* Flite
* FreeWheel
* Fuisz Media
* Gemius
* GFK
* GMI
* Goldspot Media
* GroupM Server
* GumGum
* GWIQ Audience Analytics
* Hasoffer
* Henrex
* Herolens
* HipCricket
* Hiro Media
* Hitpath (WebApps)
* HotTraffic
* Hurra
* I Behavior KBMG
* Iforex
* Impact Radius
* Improve Digital
* Innity
* Innovid
* InsightExpress
* Integral Ad Science
* intelliAd
* Interactive Sports (C.I) Ltd
* Interpolls Network
* Interrogare
* iPromote
* Jenjo
* Jivox
* JustPremium
* Kantar Worldpanel
* Knorex
* Kochava
* Kpsule
* Krux
* Kuaizi
* Legolas Media
* Lifestreet
* Liquidus
* LiveRail
* LiveRamp
* Lotame
* Magnetic
* Marchex Sales
* Markit On Demand
* Mashero
* Massmotionmedia
* Maxpoint Interactive
* Media Armor
* media.ventive
* Mediaglu
* Medialets
* MediaMath
* Meetrics
* Metaapes
* Metrixlab
* Miaozhen
* Millward Brown Digital
* Mixpo Inc
* Moat
* Mobile 5
* Mov.Ad
* MP Newmedia
* myThings
* nakedToast
* Navegg USA
* Neodata
* Neowauk
* Netseer
* Next Audience
* Next Performance
* NexTag, Inc.
* NextPerformance
* Nielsen DTVR
* Nielsen OCR
* Ninth Decimal
* Nugg.Ad
* O2 Telefonica
* Okra Media
* On Device Research
* Ooyala
* OpenX
* Optimise
* OsAdsPro
* OwnerIQ
* P-Click
* PaperG, Inc.
* Parship Greatviews
* PayPal
* Phluant
* Pictela
* Pixalate
* Piximedia
* PK4 Media Video - XPS Video
* Placed
* Platform 161
* Plexop
* Plista GmbH
* PointRoll
* Predicta
* PriceGrabber
* Procter & Gamble
* Project Sunblock
* Quantcast
* Quarter Media
* Quisma
* R-Advertising
* Radium One
* Rakuten Attribution
* RealVu
* Redintelligence
* Relona
* Republic Project
* Research Now
* Rich Relevance
* RichMedia Studio
* Rocket Fuel
* Roi Media Part e Propaganda Ltda
* Rubicon Project
* Sam4Mobile
* Scenestealer
* Scoota
* Sekindo
* Servemotion
* Session M
* Shopzilla
* Signal
* SimpleReach
* SiteScout
* Sizmek
* Skenzo (Media.net)
* Skimlinks
* SMART AdServer
* Soho Media
* Spark Flow
* Sparklit
* Spartoo
* Specific Media
* Speedshift Media
* Spongecell
* SpotXchange
* Stickyads.tv
* Streamwize
* Struq
* Taboola
* TagCommander
* TagMan
* Tail
* TapAd
* TapIt Media Group
* TapSense
* Target Performance
* Telemetry
* The ADEX
* The Cobalt Group
* The Trade Desk
* Tradedoubler
* Trend Research
* TRUSTe
* TubeMogul
* Turbo
* Turn Inc.
* Turner
* twiago
* Underdog Media
* Undertone
* Unicast (Viewpoint)
* ValueAd
* Varick Media Management
* Velti
* VideoGenie
* Videology
* Viglink
* Visual IQ
* VIVALU
* Vizu
* Vizury Brasil
* Walmart
* Wayfair
* WDA
* Weborama
* White Ops
* Wishabi
* X+1
* Xaxis
* xplosion
* Yabuka
* Yieldr
* ZANOX
* Zedo
* Zentrick
Some of these companies participate in industry-developed programs designed to provide consumers with choices about whether to receive interest-based ads. To learn more, please visit the websites of the regional self-regulatory bodies listed in Ad Serving, where additional third parties also may be listed.
Content providers
Yahoo partners with various content providers, listed below, who provide content to you on our Services. These content providers may be in the form of services such as providing you maps from one partner and news from a different partner. Because your browser, app, or device must request the content from the content provider's servers, these providers can collect your information, including your IP address, page header information, browser information, and other information just as if you had visited their website or used their app directly.
* ABC
* Astrology.com/iVillage
* Cars.com
* Healthline
* Match.com
* Monster Inc.
* Nokia Maps
* Orbitz
* PriceGrabber
* Shopzilla
* Spotify
* Team Fan Shop (Pro Football Weekly)
* Tenor
* TripAdvisor
* TrueCar
* Turner
* Vast (Autos)
* Zillow
Video content providers
While Yahoo strives to deliver engaging video content that is developed or hosted by Yahoo, such as Community or Saturday Night Live, we also partner with some video content providers to deliver engaging video content. These providers can collect your information, including your IP address, page header information, browser information, flash player version, internet speed, and the portion of the video watched.
* ABC News
* Blastro.com
* Blip.tv
* CNBC
* CNN
* CollegeHumor.com
* Dailymotion
* Ebaumsworld.com
* Ehow.com
* Fox News
* Gametrailers.com
* Good Morning America
* Guardian News
* Hulu
* Metacafe
* Metatube.com
* Myspace.com
* NBC
* NFL
* PBS
* Ustream
* Vevo
* Videobash.com
* Vimeo
* Washington Post
* Worldstarhiphop.com
* YouTube
Games developers
Yahoo Games hosts games made by sponsors and developers to bring you interesting and fun games. Some of these games may have additional terms and conditions and privacy policies associated with them.
Because your browser or device must request the content from the content provider's servers, these providers can collect your information, including your IP address, browser information, and flash player version. In addition, Games Developers may record game scores, entered game name, user settings, or other game play actions which may be governed by the additional terms of service for the game
* Masque Publishing
* Big Fish
Search partners
The third party partners listed below may provide search and search advertising results for Yahoo. Search advertising includes paid search and/or contextual search results. More than one search partner may be used at the same time and may change based on factors such as type of online experience, type of device used, and the country the search is performed from.
To learn more about each search partners data collection and use practices and what tools or controls are available to you, please visit each search partners privacy policy:
* Google
* Media.net
* Microsoft
* NetSeer
* Yandex
Biometric Technology Providers
The biometric technology providers with whom we work are listed below. These companies may provide users choices about how they collect and use information. For more information, please review their privacy policies.
* Apple
Integration of Apples TrueDepth API into Yahoo applications may allow you to use the Yahoo application, in combination with your devices camera, to virtually apply face paint filters or face accessories to your facial image (this TrueDepth API functionality is collectively referred to below as face filters).

The Yahoo application will require access to your device's camera in order for you to use the face filter functionality. This access may be toggled on or off at any time in your device's settings.

The camera images and any resulting data from your use of face filters are only used for the current session and to provide the face filter functionality. The live video feed that you see while using the face filters is only used for the purpose of providing the feature, and this data is not stored locally or remotely. Further any data related to your use of face filters is stored only on the device, and only for the duration of your current face filter session. Each time the home screen is presented or the application is closed, the data is deleted. Yahoo does not store or share with third parties data related to your use of the face filters functionality.
Voice and Digital Assistant Providers
The voice and digital assistant providers with whom we work are listed below. These companies may provide users choices about how they collect and use information. For more information, please review their privacy policies.
* Amazon
* Apple
Yahoo applications may allow you to interact with them using Apples Siri functionality (iOS 12 or above). Use of Apple's Siri with Yahoo applications requires your recorded audio data be sent to Apple for speech recognition, processing and/or transcription purposes. Such audio data may be used by Apple to improve and provide Apple products and services.
* Google
Other partnerships
Yahoo partners with companies who may offer products or services to you based on the current page content or other criteria. These partners may be in the form of the "Get the Look" bar on celebrity pictures or a sidebar with topical products. Because your browser, app, or device must request the content from the partner's servers, these providers can collect your information, including your IP address, page header information, and browser information:
* Abaca Technology Corporation
* Authentication Metrics
* Aviary
* Bankrate
* Bloomreach (Commerce SEO)
* Branch.io
* Detroit Trading Company
* Dropbox
* Google
* HelloWorld, Inc.
* HortonWorks
* Lashback
* Luminate
* Manilla
* Outbrain
* Paypal
* Project Slice
* SigFig
* Symantec
* Trend Micro
* Truedomain
* Urban Airship
* Katch (Yahoo Real Estate)
For additional information on how Yahoo treats your personal information, please visit our Privacy Policy.
Appended and Matched Data
In order to deliver the most engaging and personalized experience for our users, Yahoomay collect information, including your email address, phone number, device identifiers as described in our Privacy Policy, when you register with us, use our brands, websites, apps, advertising services, products, services or technologies (Services), use sites or apps or services of certain partners, or enter promotions.Yahoomay combine this information with information we obtain from our affiliates and other sources, and use it to offer you more relevant content and advertising.
Information Collection & Use Practices
* We may obtain information from our partners and append it to our existing user information to better understand users interests and to provide more relevant content and advertising. These partners may include: 
o Acxiom
o BlueKai
o Audience Partners
o comScore
o Cuebiq
o Epsilon
o Exelate
o Experian
o IXI (Equifax)
o Navegg
o Nielsen
o Nielsen Catalina Solutions
o Polk
o ROix
o IQVIA (IMS)
o TailTarget
* We may append information about you that is publicly or commercially available or information that is aggregated and/or depersonalized by partners. This information may include, for example, average household size, household income range, or postal code. This information may be associated with other information we maintain about you, including your email address, physical address, full name, or phone number.
Information Matched for Advertisers
* In some cases our advertisers may share information, including personal information, with us in order to identify and deliver the most relevant ads to their customers. We use this information only on behalf of the advertiser who provided it and do not use it independently of our advertisers instructions. We may match this information to our existing user information or may use a third party vendor to assist in this process. The third party vendor may not use Yahoos information for any independent purpose.
Your Choices
Learn more about your choices.
For additional information on how Yahootreats your personal information, please visit our Privacy Policy.
Children's Privacy And Family Accounts
We are currently not supporting the creation of new Yahoo Family Accounts. Existing Yahoo Family Accounts will continue to function as normal and follow the practices described on this page.
Information Collection, Use, Sharing and Disclosure Practices
* Please refer to the Information Collection and Useand Information Sharing and Disclosure sections in our Privacy Policy for information about how we collect and use personal information.
* When your child uses Yahoo products and services, or how Yahoo and our partnerscollect and use personal information about your child. This information may include (but is not limited to) name, gender, birthdate, geolocation information, search queries, mobile device identifier, mobile phone number, alternative email addresses, contacts, contact information (including online contact information), nicknames and aliases, physical address, IP address, other persistent identifiers, and any other information your child may share with us or our partners, such as photos, videos or audio files that contain your child's image or voice.
* Your child may disclose this or other information to us, our partners, or the public when using our and our partners' products and services.
* Yahoo and our partners may usecookiesand web beaconsto collect information from your child, including on every page of our website and in all of our products and services, which may occur on other websites. You can read more about how we collect, use and disclose user information in our Privacy Policy.
* Our partners are an integral part of our service, and our partners may collect information from your child, as indicated above. Please read our Third Parties Module for more information about these partnerships and information collected by our partners.
* Your child may have access to and use of all of Yahoos products and services, including Mail, Messenger, Answers, mobile apps, Flickr, Search, Groups, Games, and others. To learn more about our privacy practices for specific products, please visit the Products page of our Privacy Policy.
* Yahoo does not contact children under age 13 about special offers or for marketing purposes without a parent's permission.
* Yahoo does not ask a child under age 13 for more personal information, as a condition of participation, than is reasonably necessary to participate in a given activity or promotion.
Practices Regarding Your Ability to Update or Delete Information
* Your child's account is different than your account. You will need to sign in as your child to review or make changes to their account.
* You entered or reviewed your child's ID and password when you provided your consent for the creation of your child's account. If you have forgotten your child's ID and password or have trouble accessing the account, please use our account recovery tool.
* You may revoke your consent to Yahoo and our partners' collection, use, and disclosure of your child's personal information at any time, by signing into your child's account and then visiting our Account Deletion page. If you delete your child's account, we will delete existing personal information we have about your child and we will not knowingly collect, use, or disclose further personal information from or about your child. Some site usage data may remain on our logs.
* Click hereto learn more about the types of information that may remain after your child's account has been deleted.
Other
When you and your child use Yahoo Family Accounts, you are subject to the Yahoo Terms of Service. Please see Helpif you have questions about this service. To find out how Yahoo treats your personal information, please visit our Privacy Policy.

