I spy these guys
I organized my own business
based on my experience
the main direction of development
and production of clothes for Russian women
In this video, we will try to tell you about our brand
Internet store
To be honest, until 2016
I was not going to open my business
and become a designer of clothes
The drawings of the dress were a children's hobby
and remained in the past
at that time, as in the present
I have an interesting and attractive work
that is not connected with the production of clothes
But one day my drawings
got into the eyes of the attractive friends
who insisted that
my creativity is worthy of attention
and may be interesting for many women
During the hot discussions
the main contours of the future production
appeared
and we began to realize the idea
First of all, we talked about the concept of the brand
its ideology
because we believe that any business
must adhere to the rules
For the release of any product
it is necessary to smoothly implement the business process
pay the bill of suppliers
provide material delivery in the sewing workshop
take ready-made products
pack beautifully and send to the buyer
Finally, give reports to the tax
and pay all the salaries
Despite the fact that most of the work
looks like a boring routine
as the organization of the enterprise
we faced complex tasks
which were interesting to solve
It is impossible to make a good thing out of bad materials
There will not be an interesting supply
of ordinary fashion or sewing
The fabric of low quality
will remain the fabric of low quality
and the product will not look attractive
Therefore, we definitely decided
to use only Italian fabrics
the quality of which is recognized all over the world
and adds good material
reliable furniture from Europe
It turned out that in Moscow it is not too simple
to buy a real Italian fabric
To get optimum prices
you need to buy a roll-on material
and such a quantity is ours for nothing
And if you buy in ordinary stores
the price is significantly increased
and affects the final cost of ready-made products
Several personal meetings
dozens of negotiations and calls
long correspondence on electronic mail
At some point it seemed to us that the task
does not have a solution, but we did not despair
In the end, they found a small store
owner of which you agreed
to unload Italian fabric for us
on optimum prices
We did not want to offer our sketches
to other brands
despite the fact that this solution
had its advantages
the production network of trading points
the online store is, of course, good
But with any form
of cooperation, the designer
is still forced to go to compromises
Sometimes even his scratch
of his own concept
Therefore, we decided to make a new brand
with its own face and distinctive features
By putting the bet on independence
we, of course, lost something
and faced a number of difficulties
But we still believe that it was
the correct solution for a long time
To sell anything, even a good quality
it needs to be shown to people
As part of our online store
it means that we need to prepare
large volumes of photos and video materials
Another interesting problem
is to organize artificial production of clothes
It turned out that there is no company
working in such a scheme
or large enterprises expecting
orders for a large batch
of materials that were not used to
work with Italian delicate fabrics
It was not easy to figure out
the purpose of this task
But we were able to do it
We found a workshop in Moscow
that agreed to sew for us
the production of two pieces of clothing
Before working in this sphere
we could not imagine
that we would need such a number of photos
For the site, catalogs, banners,
booklets, presentations
on invisible mannequins and real people
and for each format
there are their own traditions
and shooting rules
Since most of the photos
are on the Internet
it was very important to convey the correct color
After all, our buyers must understand
that they buy them
That's how we got acquainted
with such an interesting tool
like Datecala Spider-Check 24
Sometimes it seems that
in the modern world
traditional values have lost their importance
fashion offers clothing
that is quite difficult to imagine
on a simple Russian woman
We decided that this is not our style
Yes, our products are not like
fabric, but when we create
sketches, we first think
about the comfort and convenience of women
We try to make such things
that can be worn in everyday life
things that
emphasize the dignity
of Russian beauties
As they say, in a big business
it happens
By creating your own brand, we promised
to take care of each detail
that has an attitude to our brand
And not only about our products
we try to organize
convenient delivery
attentive support
interesting websites and pages
in social networks
We want people to be interested
in our brand completely
It seems to us that it is very important
to show our products in a dynamic
manner
In addition, this type of shooting
is very interesting in terms of creativity
Almost every team
takes part in the selection of the suitable
landscape, looking for interesting
places in Moscow
As a result, we get photos
on which beautiful girls
walk around the beautiful city
in beautiful dresses
And we really like such photo albums
Hope you too
Today is a very popular backstage format
We also follow modern trends
and often share
interesting moments in our life
We show the most different
fragments of street shooting
studio work
some business processes
And where to see all this?
On our website
and official groups
on Instagram
