Hello, my name is Rogier van der Heide and I am Chief Design Officer at Philips Lighting.
And we are here at Lighting Building, the biggest trade fair in the world about light
and architecture, where we show as a company our latest innovations.
Every time we ask ourselves what is it that we're going to show, I think this time it's
easy.
LED has been around now for some time and I think we're showing a lot of new possibilities
with light.
What was never possible with incandescent bulbs and halogen, you can now do with LED.
It is digital.
LED is just a chip that gives light.
So that means that we can connect it to a bigger system of processors, computer sensors,
so it gives a lot of inspiration for new designs and new applications.
We're more than 120 years old here at Philips, but I believe that lighting has never been
so exciting as it is now.
With the LED we can really put light into materials.
We can make a ceiling glow, or we can make a wall with imagery on it, or we can make
smaller objects, we can 3D print something and integrate light.
So one example of this integrated light is in the carpet that we developed together with
a company from Holland called Deso.
They are very strong in carpets and they do recycled carpets and things like that, but
we added light to it and now we have pixels in the carpet that can show you the way.
They can guide you through a space or they can create very interesting patterns.
In emergencies they can lead you quickly to the exit.
These are very important applications that add a lot of new value to what light is in
a building.
We also collaborated with a young fashion designer.
His name is Jeff Montes.
We saw how he explores materials like fiberglass and he is playing with ink to color it and
he makes dresses out of it.
We took that concept and worked together with him on a background for his dress where you
see the ink flowing, just how he applied it to the dress when he made it.
So the environment is starting a dialogue with the object in front of the wall panel.
We call these luminous fabrics.
You can control how the light flows over that fabric and you can make a panel out of it
and make a wall or a ceiling and create a layer of light.
But one great example of this integrated light is what we call one space.
So one space is a ceiling panel which consists out of a tensile fabric which is illuminated
from up above in a very homogeneous way with the use of some very clever ways of positioning
the lights and using optics.
You can cover your ceiling regardless of its dimension.
It doesn't have to be a standard size or will make it how you need it.
And I think that level of customization and collaboration with architects is another aspect
of what makes the difference between good lighting and really great lighting.
I think the most exciting thought is that an architect will soon specify not just the
strength and the color finish and the texture of a material but also its luminosity.
The brightness of materials is becoming something that you can specify.
I think it's a very exciting vision.
