This is a t-shirt. This is our medium that we work with. It's a creative outlet for us.
We run our own graphic design company, but the whole point behind this is it's just a
creative exploration for us to start from the beginning of a concept and see it through.
We're not looking to sell 100,000 t-shirts. We're just looking to make something that
people want to align their personal brand with. When we started our clothing line,
we were looking around trying to find that keyword or that buzzword, the name behind
something we wanted to call it. Looking in pop culture, talking to creatives,
we realized that the name processes everywhere. I think I heard it like 50 times just listening
to the presentations before. The logo type for the process line is here. You can see
the differences between me and Georgios are pretty apparent. I love Serafons. He loves
San Serafons, so it went from Seraf to Sands. This is the mood board we put together for
things we wanted to include in our line. You've got old punk rock posters. You've got fashion
photography. Shoutouts to Alfred Hitchcock. Soul Wax. They're really great. European Disco
House rock group. Yeah, that's it. This is how I work. This is my process when I'm doing
a design for a t-shirt. I basically begin with a small illustration, scan it and blow
it up, and then go through numerous tracing papers trying to get that final design. This
is Larry's process, basically. You can see the difference between us. Both of our styles
complement each other. As you can see. This is Jorge and Ross. These are photographers
that we work with. Design photography go hand in hand together. We own a t-shirt line. We
need them to make our stuff look good. They're probably like the best photographers in Atlanta.
Here's one of the photo shoots for a t-shirt design that we worked on. We shot it at Ross's
house. We got this model Iris to work with us. We did a collaboration. We did two different
designs. We did a collaboration with our friend Megan Huntz. We did a girl's t-shirt. As
you can see here, the one on the left is Megan's. The one on the right is ours. We had two different
designs, same concept. We came up with two different t-shirts.
Megan is a dress designer from Italy. She does all her handmade dresses. This is her.
Every time she comes to town, she likes to get really crunk. She really likes to party.
We usually go out to this place called L-Bar. I'm not sure if you've heard of it, but it's
a really fun place. This is a picture of her from one of our epic nights out. We also met
Colleen. She's a bartender at L-Bar. She's also one of really great illustrator, local
artist. Through our relationship with her, we've been talking to the owners of the club.
We've actually had a few events that you'll see a little bit later at L-Bar. This is Rob
Wonder, local DJ, really good guy, owns L-Bar. We talked to him and built a little relationship
with him. He was behind our idea of supporting a small local brand, trying to get up just
like their bar is struggling, but trying to do what they do. We had an event at L-Bar
to shoot our lookbook before we went to our first trade show. The top is what the result
was. The bottom is just a comp showing what kind of imagery we wanted to put in the lookbook,
what kind of photography style so we could brief Jorge and Ross on what we wanted. Then
the result is what you see there. After the first party, it was such a big
success that Rob wanted us to do some more parties. This is from our second party that
we had at L-Bar. We decided to do a photo booth style photo shoot that we had Ross shoot.
We did a special design of the Tomahawk tee with the Mexican colorways. This is the Night
Rats. These are some local DJs that we work with, Presto on the right, Slugger in the
middle, and Crystal on the right. We have a good relationship going on. They do mixtapes
for us. We put them on our website so people could download. We advertise their talent
and they help us advertise our t-shirts. This is just some of the press that we've gone
from numerous sites like Hypes, Vapors Magazine, Antenna Magazine. You can see some more hats
on there with our brave skull design and our future plans.
What do you do with the t-shirt line because it doesn't make money? We could continue doing
what we like to do, working with small business owners and just supporting the local Atlanta
network. Hopefully people around the world will start to get excited about that. Option
one would be build valuable relationships with boutique owners and grow the brand organically.
This picture here is from the table at our trade show in San Diego a couple weeks back.
Option two would be sell out to Urban Outfitters and open a Greek Chinese fusion restaurant.
Athens dumplings. We use the best font in the entire world, Papyrus. You got your clip
art, you got your Greek colors, it's everything. At the end of every creative project we do,
we like to put an end to it and that's what the Omega stands for for us. Once something's
done, we put our stamp on it and that's the end.
